A Deep Dig into the Feature of “Situational Selves” of Online Identity: A Review of the Concept/Theory of “Situational Selves”

Abstract

This review makes a deep dig into the feature of “situational selves” of online identities, by dividing it into five parts and adding new knowledge to each of them in detail, aiming to shed new insights into cognitive-behavioral theories. First, comparing two parts—concept of situation and self, “situational selves” do not stand at the combination point. This chapter argues that individual behavior is situational but unpredictable, is a temporary reaction but not a permanent reaction, and reacts to certain situations differently and actively but not passively. Furthermore, it elaborates on the process of situational selves by synthesizing the other three parts—perceived situation and imaginary audience, taking an advantageous direction, and revision according to any feedback. Finally, it suggests that when focusing on situations, research should pursue similar parts of individuals’ behaviors to illustrate the features of that targeted situation. However, when focusing on individuals, research should pursue individual differences among different situations to illustrate the features of that targeted identity.