“…However, ahead of a potentially 'critical juncture' 42 in the UK's energy future, 43,44 which could shape the feasibility of developing a national hydrogen economy 45 researchers are yet to examine the role of consumer heterogeneity 41,46,47 in shaping potential market acceptance for 'hydrogen homes'. 38,48 To date, research on domestic hydrogen has applied a techno-economic perspective, 7,34,49 employing tools such as the UK Times Model to examine technology pathways for heat decarbonisation. § 44,50 Although primarily concentrated on aspects such as network investments, fuel types, costs, and emissions, 50 forecasters also recognise that factors such as demographics, social habits, public views towards heating, and underlying levels of acceptability will inuence domestic energy demand and market developments.…”