A decade of internationalization: the experience of an Australian retail bank

Fung, Justin G.; Bain, Elisa A.; Onto, John G; Harper, Ian

doi:10.1016/s1042-4431(02)00021-5

Cited by 14 publications

(4 citation statements)

References 23 publications

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“…Retail banks’ marketing practices continue to draw interest from both marketing scholars and practitioners. Several recent works have investigated retail banks’ marketing activities with a focus on Sub-Saharan African markets, specifically the Ghanaian retail bank environment (Narteh and Owusu-Frimpong, 2011; Hinson et al , 2009, 2010; Lensink and Hermes, 2004; Fung et al , 2002; Mmieh and Owusu-Frimpong, 2004; Biekpe, 2011; Baba, 2012). In the growing climate of globalization (increased competition, growing customer sophistication and demands, and deregulation in the banking industry) in Sub-Saharan African countries, both national and foreign retail banks coexist.…”

Section: Introductionmentioning

confidence: 99%

“…Table I shows that several works examined the role of customers’ bank selection criteria and satisfaction (Abor, 2014; Hinson et al , 2009, 2013; Blankson et al , 2009; Narteh and Owusu-Frimpong, 2011; Saunders et al , 2007). Another set of works investigated international expansion, including foreign bank entry and multinational strategies (Mmieh and Owusu-Frimpong, 2004; Vu et al , 2015; Focarelli and Pozzolo, 2001; Lensink and Hermes, 2004; Claessens et al , 2001; Venzin et al , 2008; Fung et al , 2002; Guillen and Tschoegl, 2000; Acheampong, 2013). Other research has focused on competition, strategy, and performance (Biekpe, 2011; Leon, 2016; Rambo, 2013; Berrios, 2013; Baba, 2012; Hinson et al , 2012) without exploring positioning strategy.…”

Section: Introductionmentioning

confidence: 99%

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The role of positioning in the retail banking industry of Sub-Saharan Africa

Blankson

Ketron

Darmoe

2017

IJBM

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Purpose The purpose of this paper is to investigate employment of positioning strategies in the retail bank sector of Sub-Saharan Africa, specifically using Ghana as the study context. In addition, it explores the applicability of western-based typology of positioning strategies in the Sub-Saharan African environment. Design/methodology/approach Six retail banks – three national and three foreign – are studied, each through an in-depth case study method: covert and participant observation techniques; and face-to-face interviews of chief executive officers, marketing managers, and bank branch managers provided data for the study. Findings The results show that the “service” positioning strategy is the most popular strategy employed by retail banks. “Value for money,” “attractiveness,” “brand name,” and “country of origin” positioning strategies are also dominant. “Top of the range” and “selectivity” strategies are minimally pursued by the sample of banks studied. The results reveal that both foreign and national retail banks employ multiple positioning strategies in the face of competition. However, foreign retail banks consistently employ a; large number of strategies relative to national retail banks. This paper supports the applicability of a western-derived set of positioning strategies in the Sub-Saharan African marketplace. Research limitations/implications This study closes a gap in the understanding of positioning, as well as filling the empirical gap in the application of positioning. In addition, it helps resolve a contextual gap of knowledge in Sub-Saharan Africa’s retail banking sector. Originality/value This study responds to Porter (1996), Clancy and Trout (2002), and Knox (2004) for continued empirical research in positioning in service industries and specifically in Sub-Saharan African economies (Coffie, 2014, 2016; Coffie and Owusu-Frimpong, 2014). Moreover, this research adds value to the banking and marketing literatures through a qualitative case study method, which is an important yet overlooked research method (Yin, 2009).

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The role of positioning in the retail banking industry of Sub-Saharan Africa

Blankson

Ketron

Darmoe

2017

IJBM

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“…Kaynak and Kara, 2002; Schnettler et al , 2008). Moreover, CO has been shown to impact usage patterns of foreign banks operating overseas (Claessens et al , 2001; Fung et al , 2002; Grosse and Goldberg, 1991; Uiboupin, 2004). We therefore anticipate the well‐established link between CO and purchase intentions to hold within an Indonesian context and make the following proposition:…”

Section: Theory Development and Conceptual Modelmentioning

confidence: 99%

A purchase intention model for foreign banks within Indonesia

Muchtar

Kingshott

Wong

et al. 2012

International Journal of Bank Marketing

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PurposeThis paper aims to present a conceptual model that highlights the complexities associated with foreign banks wishing to operate with the Indonesian marketplace.Design/methodology/approachThe paper is conceptual in nature and draws upon the marketing literature and theory to present a number of propositions.FindingsThe paper melds key international marketing constructs by positing that Indonesian consumers using foreign banks yield utilitarian, hedonistic and symbolic benefits. These underlying consumer outcomes are modeled into variables likely to impact purchase intentions.Research limitations/implicationsThis paper represents the first attempt to conceptualize the many challenges facing foreign banks operating within an Indonesian setting. As Indonesia has a diverse range of cultures and values systems the model highlights the considerations associated with operating in such a diverse country.Practical implicationsA number of important implications are presented for bank decision makers operating within Indonesia.Originality/valueA conceptual model is presented and the paper suggests a future research agenda applicable to both the Indonesian and wider banking context.

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“…For the case of Australia's largest banks see Merrett (2002) and Fung et al (2002). To operationalize the idea of domestic limits to growth we focus simply on the largest bank in each country and generate the following hypothesis.…”

Section: Explaining the Subsidiariesmentioning

confidence: 99%

Who owns the major US subsidiaries of foreign banks?

Tschoegl

2004

Journal of International Financial Markets, Institutions and Mo

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A decade of internationalization: the experience of an Australian retail bank

Cited by 14 publications

References 23 publications

The role of positioning in the retail banking industry of Sub-Saharan Africa

The role of positioning in the retail banking industry of Sub-Saharan Africa

A purchase intention model for foreign banks within Indonesia

Who owns the major US subsidiaries of foreign banks?

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