A dataset of food choice motives among adults consumers in Brazil: The use of Food Choice Questionnaire

Abstract

The Food Choice Questionnaire (FCQ) was applied to assess the motivations for daily food choices and associated factors in a Brazilian sample. Data were collected from January to July 2019 from 525 individuals over 18 years old recruited face-to-face in different places (e.g., university, public squares, health posts), using a convenient, intentional, and reasoned sampling. In addition to the FCQ, socioeconomic data were collected from printed questionnaires. Answers were given using a seven-point scale, ranging from (1) strongly disagree to (7) strongly agree. After Confirmatory factor analysis led to the rejection of the original FCQ structure, exploratory factor analysis was performed. Eight factors were extracted and named: nutritional composition, mood, health, sensory appeal, price, preparation convenience, familiarity, and purchase convenience. Other analyses were performed and led to a previously published discussion about food choice criteria hierarchy and associated factors. Researchers and practitioners can further use data from this survey in science and practice. These data can be useful for product development, nutritional counseling, and public health policies development. Furthermore, the FCQ is a widely used instrument, and comparisons between results obtained in different samples can bring meaningful contributions to the study of consumer behavior.

The Impact of the COVID-19 Pandemic on Food Consumption Behavior: Based on the Perspective of Accounting Data of Chinese Food Enterprises and Economic Theory

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Marketing motivations influencing food choice in 16 countries: segmentation and cluster analysis

“…According to the work by Dana et al (2021) price was one of the dominant factors for food choice together with convenience, and segmentation was driven by demographic characteristics, particularly by age, gender and residential location. In another work by Marsola et al (2022) identified some factors that determine food choice among Brazilian adults, which include, among others, price, easiness of preparation and buying convenience. Westenhoefer (2005) suggest age and gender as major factors influencing food choice, but also describe lifestyle and socio-economic situation as important drivers of food choice.…”

Exploring Ethical, Ecological, and Health Factors Influencing the Acceptance of Cultured Meat among Generation Y and Generation Z

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