2017
DOI: 10.1016/j.procs.2017.11.206
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A data mining approach for modeling churn behavior via RFM model in specialized clinics Case study: A public sector hospital in Tehran

Abstract: Nowadays Health care industry has a significant growth in using data mining techniques to discover hidden information for effective decision making. Huge amount of healthcare data is suitable to mine hidden patterns and knowledge. In this paper we traced behavior of patients during the period of 3 years in three clinics of a big public sector hospital and tried to detect special groups and their tendencies by RFML model as a customer life time value (CLV). The main goal was to detect 'potential for loyal' cust… Show more

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Cited by 26 publications
(31 citation statements)
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“…Three clustering methods (Kmeans, Kohonen and two-step clustering) were used to construct the clustering models, in which four decision algorithms (C5.0, classi cation and regression tree (CART), Chi-square Automatic Interaction Detector (CHAID) and Quick, Unbiased, E cient, Statistical Tree (QUEST)) were used in each model to construct several preliminary prediction models. From these models, we determined the optimal RFM(m) model [25][26]29,[31][32][33], clustering analysis method [25,[31][32][33] and decision algorithm based on the quality of the model [25,[31][32][33] and stability of important predictor variables, which were used for the adherence prediction model experiment. The models in this study were calculated and built according to the SPSS Modeler 18.0 software package.…”
Section: Variable Generation and Descriptive Statistical Analysismentioning
confidence: 99%
See 1 more Smart Citation
“…Three clustering methods (Kmeans, Kohonen and two-step clustering) were used to construct the clustering models, in which four decision algorithms (C5.0, classi cation and regression tree (CART), Chi-square Automatic Interaction Detector (CHAID) and Quick, Unbiased, E cient, Statistical Tree (QUEST)) were used in each model to construct several preliminary prediction models. From these models, we determined the optimal RFM(m) model [25][26]29,[31][32][33], clustering analysis method [25,[31][32][33] and decision algorithm based on the quality of the model [25,[31][32][33] and stability of important predictor variables, which were used for the adherence prediction model experiment. The models in this study were calculated and built according to the SPSS Modeler 18.0 software package.…”
Section: Variable Generation and Descriptive Statistical Analysismentioning
confidence: 99%
“…In this experiment [25][26]29,[31][32][33][34], we used the optimal RFM(m) model and methods found in the previous experiment to construct the best clustering model, separate patients with good adherence from those with poor adherence and identify important variables for adherence prediction. The literature methods were used as references, and the optimal decision algorithm was employed, with good and poor adherence as targets.…”
Section: Validating the Adherence Prediction Model And Obtaining The Variablesmentioning
confidence: 99%
“…Besides, Hosseini and Mohammadzadeh (2016) applied LRFM model to analyze patients from emergency clinics for customer value analysis based on patients' characteristics, preferences, and activities. Furthermore, Mohammadzadeh et al (2017) employed LRFM model to calculate each patient's lifetime value such that the health care provider can classify patients into four different types of patients. In doing so, health care providers could further implement customer relationship management (CRM) to strengthen the relationship with patients and apply different marketing strategies to enhance their profits and reduce costs due to patients' loss.…”
Section: Introductionmentioning
confidence: 99%
“…Identification of the most profit-generating customers and segmentation of customers are quite vital [3]. Previous studies reveal that recency, frequency, and monetary (RFM) analysis and frequent pattern mining can be successfully used or integrated to discover valuable patterns of customer purchase behavior [3][4][5][6][7][8]. Dursun and Caber [3] took the RFM analysis for profiling profitable hotel customers and related customers were divided into eight groups.…”
Section: Introductionmentioning
confidence: 99%
“…Coussement et al [6] employed RFM analysis, logistic regression, and decision trees for the customers' segmentation and identification. Mohammadzadeh et al [7] employed k-means clustering for identifying target patient customers and then conducted the prediction of customers churn behavior via the RFM model based on the decision tree classifier. Song et al [8] employed RFM considering parameters with time series to cluster customers and identify target customers.…”
Section: Introductionmentioning
confidence: 99%