A dark side of human behavior: Development of a malicious sentiments scale to others success or failure

Hornik, Jacob; Rachamim, Matti; Satchi, Rinat Shaanan; Grossman, Ori

doi:10.1016/j.chbr.2021.100112

Cited by 2 publications

(8 citation statements)

References 53 publications

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“…Indeed, the present data imply that levels of online support would reflect group membership. However, other studies have clearly demonstrated relationships between Schadenfreude and online negativity (Hornik et al, 2021a, Hornik et al, 2021bHornik et al, 2015;Hornik et al, 2019).…”

Section: Limitationsmentioning

confidence: 95%

High achievers, Schadenfreude and Gluckschmerz in New Zealanders and Chinese

et al. 2022

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The willingness to support (or denigrate) high‐profile individuals online was examined across cultures using the Tall Poppy Scale. A sample of 106 Chinese and 164 New Zealand Europeans answered an online questionnaire addressing their preference for high achievers to be rewarded or fail. Participants were asked whether they would vote to support reality TV contestants, and offered further information (about success or failure) on a debrief page. The Favour Reward scale predicted willingness to vote and support others. The Favour Fall subscale tended to predict time spent viewing achievement‐related information on a debrief page. The Chinese sample did not prefer reward of high achievers, instead favoring their fall, but spent less time per click on the debrief page, suggesting they disliked recognizing individual achievement.

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Section: Limitationsmentioning

confidence: 95%

High achievers, Schadenfreude and Gluckschmerz in New Zealanders and Chinese

et al. 2022

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“…Commercial entities are increasingly facing enormous online firestorms in response to their arrogance or immoral conduct, and not only from their customers ( Hornik et al, 2015 ; Hornik et al, 2021b ; Talwar et al, 2019 ). Conceptually, online firestorms share elements with rumors which are also carried from person to person, usually by WOM ( Pfeffer et al, 2014 ; Herhausen et al, 2019 ).…”

Section: Conceptual Backgroundmentioning

confidence: 99%

“…Taken together, harnessing the power of NeWOM requires an understanding of why people talk, and why some things get talked about and shared more than others. The psychology of sharing was acknowledged as a pervasive force shaping schadenfreude and many other behavior phenomena ( Hess, 2018 ; Hornik, 2018 ; Hornik et al, 2021b ). However, missing in most discussions are issues related to counter-empathic sentiments such as gluckschmerz.…”

Section: Conceptual Backgroundmentioning

confidence: 99%

“…The experimental story was a scenario about new owners of Samsung cell phones responding to a sudden success of a perceived rival, namely Apple cell phone. The story was piloted prior to commencing the study to assess gluckschmerz responses to a disliked, envied and undeserving entity, as well as scenario comprehension, and construct validity ( Hornik et al, 2021b ). Following Terpe’s (2015) suggestion, we used this procedure to also investigate the extent to which the different measures are more or less resistant to context (question order and wording) effects within the survey.…”

Section: Study 2: Quantitative Analysismentioning

confidence: 99%

“…In this paper, we attempt to fill this gap by examining this negative sentiment a topic which scholars have suggested is “fascinating to learn and a challenge to explore.” ( Hess, 2018 , p. 308). The real value of studying gluckschmerz in the digital landscape may lie in its influence effect on sharing of “positive” information through the conveyance of negative narratives (negative word-of-mouth, NWOM, Hornik et al, 2015 ; Hornik, 2018 ; Hornik et al, 2021b ). For example, the social media platform Reddit has numerous forums (“subreddits”) in which high achievers are the subject of discussion.…”

Section: Introductionmentioning

confidence: 99%

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The bittersweet smell of success: Malicious online responses to others achievements

Hornik

Ofir²,

Rachamim³

et al. 2023

Front. Psychol.

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A prominent recurring theme in social comparison is the concept that individuals are not indifferent to the results that others achieve, and typically seek pleasure while avoiding pain. However, in some cases they behave atypically–counter to this principle. The purpose of this research is to investigate one atypical response, namely gluckschmerz–a negative response to information about others’ success (feeling bad at others’ fortunes). To advance objectives, a mixed-mode of two studies were conducted using a combination of primary and secondary analyzes, and qualitative and quantitative methods. Findings reveal that this aversive feeling encourages consumers to share online “positive” information with others but using negative malicious word-of-mouth narratives. They provide compelling evidence supporting the theory that some of the positive commercial information conveyed through electronic media triggers negative word-of mouth in the form of online firestorms driven by the discordant atypical sentiment of gluckschmerz.

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A dark side of human behavior: Development of a malicious sentiments scale to others success or failure

Cited by 2 publications

References 53 publications

High achievers, Schadenfreude and Gluckschmerz in New Zealanders and Chinese

High achievers, Schadenfreude and Gluckschmerz in New Zealanders and Chinese

The bittersweet smell of success: Malicious online responses to others achievements

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