"A dança efêmera dos leitores missivistas na revista Realidade (1966-1968)"

Abstract

This study examines the response of readers to the content published in Brazilian magazine Realidade. The magazine, which was published monthly by Editora Abril (Sao Paulo, Brazil) starting in 1966, featured a prolific section of letters to editor during its first three years of publication (until 1968). From those letters, we conclude that Realidade's readers were not mere passive consumers, indifferent to the editorial content reflected in the magazine's messages. Instead, they presented themselves as active producers, often surprising editors and authors by escaping the traps those tried to impose over them.