A Cusco Journey into Cultural Heritage, Adventure, and Gastronomy
Eleonora Santos
Abstract:Summary
This case study delves into the motivations driving tourists to visit Cusco, exploring strategic approaches and diverse offerings that attract visitors to this historic city. It provides a roadmap for sustainable growth and prosperity while offering stakeholders valuable insights into tourist’s motivations. Focused on the city’s rich heritage and global tourism significance, the study emphasizes cultural immersion, adventure experiences, and sustainable practices. Utilizing qualitative resear… Show more
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