A Cultural Examination of Environmentally Sustainable Apparel Knowledge and Attitudes from the Perspective of Kuwaiti Women

Albloushy, Hayat; Connell, Kim Y. Hiller

doi:10.31274/itaa_proceedings-180814-443

Cited by 2 publications

(2 citation statements)

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“…It is possible that these attitudes are culturally influenced. For example, a study by Albloushy and Hiller Connell () learned that Kuwaiti culture is characterized more by a short‐term orientation with less importance placed on planning for the future compared to a culture with a strong LTO. Because the most severe negative effects of many environmental issues such as climate change are future based, it would be interesting to further investigate correlations between the cultural dimension of LTO and environmental concern.…”

Section: Discussion Implications and Limitationsmentioning

confidence: 99%

“…Another factor for brands to consider in developing and marketing ESA for Kuwait is that according to Hofstede (), Kuwait is more of a collectivist culture than individualistic—putting the needs of the group ahead of the desires of the individual. Furthermore, a study by Albloushy and Hiller Connell () found that family and friends of Kuwaiti women are a strong influence on an individual’s clothing choices, as is consideration as to how clothing purchases will be accepted by their community. The country also scores high for UAI (Hofstede, ) which indicates individuals within Kuwait have low tolerance for unorthodox behaviour and resist innovation.…”

Section: Discussion Implications and Limitationsmentioning

confidence: 99%

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Purchasing environmentally sustainable apparel: The attitudes and intentions of female Kuwaiti consumers

Albloushy

Connell

2019

Int J Consumer Studies

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The purpose of this study is to examine relationships among knowledge, environmental concern, attitudes about environmentally sustainable apparel (ESA) and ESA purchasing behaviours of Kuwaiti women. This was accomplished by surveying 236 participants using four preexisting scales, measuring knowledge about the impact of manufacturing apparel and textile products on the environment, levels of concern about environmental degradation, feelings about clothing that is environmentally sustainable and ESA purchase intentions. Data analysis determined several findings. First, female Kuwaiti nationals showed a low level of knowledge about the environmental impacts of the apparel and textile industry. The participants also held neutral attitudes of environmental concern and neutral attitudes towards ESA. Finally, despite their knowledge and attitudes, the participants did have positive intentions to purchase ESA in the future. To produce, market and sell ESA effectively in Kuwait, the conclusions from this study are important for manufacturers and retailers of ESA products. Kuwait provides a large market for apparel goods and this study is a contribution to a better understanding of consumers and ESA in that market.

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Section: Discussion Implications and Limitationsmentioning

confidence: 99%

Section: Discussion Implications and Limitationsmentioning

confidence: 99%