A Cultural Comparative Study of Mobile Banking Adoption Factors

Changchit, Chuleeporn; Klaus, Tim; Lonkani, Ravi; Sampet, Jomjai

doi:10.1080/08874417.2018.1541724

Cited by 27 publications

(29 citation statements)

References 37 publications

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“…When an individual considers such a banking service to be useful in their daily life, easy to operate and entertaining to use, they tend to become a user. Personal characteristics of individuals, such as their receptiveness toward innovative applications [44,55], the increased sense of individualism [15,34,53] and the perception that using such services increases one's status [3,45] turn out to be subconscious critical drivers of mobile banking's adoption in Greece.…”

Section: Discussionmentioning

confidence: 99%

“…Personal attitudes towards innovations also proved to be a subconscious key driver in the adoption of mobile banking [16,39,44,56], while the influence of a person's culture was also found to be quite noticeable in different countries with different cultural elements [10,39]. Among cultural factors, the element of individualism, in contrast to altruism, was found to affect, either directly [34] or indirectly [9,15,53], the adoption of mobile banking.…”

Section: Literature Reviewmentioning

confidence: 94%

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Dimensions of Mobile-banking in Greece During Covid-19

Anysiadou¹,

Hondroyiannis²,

Saiti³

2021

ECO

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The Covid-19 pandemic reveal the need for structural reforms in various economic sectors including the banking sector. In Greece the banking sector needs to promote structural reforms promoting new products and services or improve existing ones to improve contactless transactions. The purpose of the paper is to explore the determinants (in terms of demographic, personal and behavioral factors) that are affecting the use of mobile banking during the Covid-19 pandemic in Greece. A multiple logistic regression and a structural equation model analysis are employed, in conjunction with confirmatory factor analysis, based on a proposed extended technological acceptance model (TAM). The data derived from a field survey on 617 users and non-users of mobile banking, using an appropriately-constructed questionnaire. The results showed that the demographics as well as the personal and technology acceptance factors contributed significantly to the adoption of this form of online banking in Greece. From the extended TAM model, perceived usefulness, perceived ease of use, perceived risk, hedonic motivation and social influence were found to have a significant impact on the use of mobile banking. Furthermore, perceived awareness combined with subconscious factors such as personal characteristics of Greek consumers play an important role. This is the first study for Greece, to the best of our knowledge, which examines the determinants affecting the use of mobile banking both in terms of consumers' perceptions and attitudes during a period where contactless transactions became necessary in the everyday life of consumers worldwide.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 94%

Dimensions of Mobile-banking in Greece During Covid-19

Anysiadou¹,

Hondroyiannis²,

Saiti³

2021

ECO

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“…As such, it was added to the proposed research model. Prior studies found perceived security as a significant factor in mobile shopping (Huseynov & Özkan Yıldırım, 2019), m-banking adoption (Changchit et al, 2020), and m-payments (e.g., Chawla & Joshi, 2019;Oliveira et al, 2016;. Accordingly, the following hypothesis is posited: H3: Perceived security will have a positive effect on the intention to use wearable payments.…”

Section: Perceived Security (Ps)mentioning

confidence: 97%

Understanding the Determinants of Wearable Payment Adoption: An Empirical Study

Rabaa'i

Zhu

2021

IJIKM

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Aim/Purpose: The aim of this study is to determine the variables which affect the intention to use Near Field Communication (NFC)-enabled smart wearables (e.g., smartwatches, rings, wristbands) payments. Background: Despite the enormous potential of wearable payments, studies investigating the adoption of this technology are scarce. Methodology: This study extends the Technology Acceptance Model (TAM) with four additional variables (Perceived Security, Trust, Perceived Cost, and Attractiveness of Alternatives) to investigate behavioral intentions to adopt wearable payments. The moderating role of gender was also examined. Data collected from 311 Kuwaiti respondents were analyzed using Structural Equation Modeling (SEM) and multi-group analysis (MGA). Contribution: The research model provided in this study may be useful for academics and scholars conducting further research into m-payments adoption, specifically in the case of wearable payments where studies are scarce and still in the nascent stage; hence, addressing the gap in existing literature. Further, this study is the first to have specifically investigated wearable payments in the State of Kuwait; therefore, enriching Kuwaiti context literature. Findings: This study empirically demonstrated that behavioral intention to adopt wearable payments is mainly predicted by attractiveness of alternatives, perceived usefulness, perceived ease of use, perceived security and trust, while the role of perceived cost was found to be insignificant. Recommendations for Practitioners: This study draws attention to the importance of cognitive factors, such as perceived usefulness and ease of use, in inducing users’ behavioral intention to adopt wearable payments. As such, in the case of perceived usefulness, smart wearable devices manufacturers and banks enhance the functionalities and features of these devices, expand on the financial services provided through them, and maintain the availability, performance, effectiveness, and efficiency of these tools. In relation to ease of use, smart wearable devices should be designed with an easy to use, high quality and customizable user interface. The findings of this study demonstrated the influence of trust and perceived security in motivating users to adopt wearable payments, Hence, banks are advised to focus on a relationship based on trust, especially during the early stages of acceptance and adoption of wearable payments. Recommendation for Researchers: The current study validated the role of attractiveness of alternatives, which was never examined in the context of wearable payments. This, in turn, provides a new dimension about a determinant factor considered by customers in predicting their behavioral intention to adopt wearable payments. Impact on Society: This study could be used in other countries to compare and verify the results. Additionally, the research model of this study could also be used to investigate other m-payments methods, such as m-wallets and P2P payments. Future Research: Future studies should investigate the proposed model in a cross-country and cross-cultural perspective with additional economic, environmental, and technological factors. Also, future research may conduct a longitudinal study to explain how temporal changes and usage experience affect users’ behavioral intentions to adopt wearable payments. Finally, while this study included both influencing factors and inhibiting factors, other factors such as social influence, perceived compatibility, personal innovativeness, mobility, and customization could be considered in future research.

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“…Kappos and Rivard (2008) found that culture moderates the relationship between the information system characteristics and the level of user acceptance of the information system. Changchit et al (2019) tested the effects of cultural differences in mobile banking adoption in Thailand and in the U.S. and found that although people from the two countries do not have significantly different perceptions towards mobile banking adoption, Thai people perceived higher usefulness of mobile banking which affected the adoption of mobile banking. Changchit et al (2019) also found that the influence of others plays a more important role in Thai culture than in U.S. culture.…”

Section: Cultural Impactmentioning

confidence: 99%

Using Customer Review Systems to Support Purchase Decisions

Changchit

Klaus

Treerotchananon

2021

Journal of Global Information Management

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Online reviews have emerged as influential sources of information which greatly affect customers’ pre-purchase decision. Some studies have found that culture impacts online reviews, but many aspects of online review usage are still not well-understood. This study seeks to understand: What factors influence the usage of online reviews and consumers’ intention to use online reviews influenced by culture? This study collects data from U.S. and Thai consumers to examine what factors affect user attitudes and intentions. Structural Equation Modeling is used to analyze the data and the findings reveal that most of the proposed factors influence online review adoption for these two nationalities. One significant difference was found between the respondents of the two countries. The results should help online businesses gain a better understanding of these factors, and thus direct their efforts to develop features which positively influence online review usage.

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A Cultural Comparative Study of Mobile Banking Adoption Factors

Cited by 27 publications

References 37 publications

Dimensions of Mobile-banking in Greece During Covid-19

Dimensions of Mobile-banking in Greece During Covid-19

Understanding the Determinants of Wearable Payment Adoption: An Empirical Study

Using Customer Review Systems to Support Purchase Decisions

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