A cross-sectional study of the presence of United Kingdom (UK) plastic surgeons on social media

Mabvuure, Nigel Tapiwa; Rodrigues, Jeremy; Klimach, Stefan; Nduka, Charles

doi:10.1016/j.bjps.2013.12.015

Cited by 57 publications

(52 citation statements)

References 20 publications

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“…Less than one in ten of surgeons in our study had a Twitter account and Twitter use was also low in UK colorectal surgeons (3.1%) [8]. This is in contrast to other surgical specialties such as urologists [5] and plastic surgeons [7] who had a 33.3% and 22% uptake of Twitter among their surgeons, respectively. Given the many roles Twitter plays in surgical communication, it may be beneficial for Australian and NZ colorectal surgeons to increase their engagement with this platform.…”

Section: Discussioncontrasting

confidence: 65%

“…Australian and NZ colorectal surgeons demonstrated a higher uptake of LinkedIn use compared to their UK counterparts, of which only 37.1% had a LinkedIn account [8]. Other surgical specialties had comparable rates to those in our study: 46% of UK vascular surgeons [4], 51.3% of Australian and NZ urologists [5] and 52% of UK plastic surgeons [7] used LinkedIn.…”

Section: Discussionsupporting

confidence: 56%

“…This rate is comparable to Australian and NZ urologists (70.1%) [5] and the Australian medical community in general (75% of doctors) [13]. United Kingdom (UK) plastic surgeons had a relatively high uptake of social media which increased significantly from 2011 to 2013 (a rise from 36% to 82%) [7]. This rise demonstrates the growing popularity of social media use amongst surgeons and is a trend that is likely to continue in coming years.…”

Section: Discussionmentioning

confidence: 77%

“…The medical profession has also embraced social media. Multiple surgical specialties are active on various platforms [4][5][6][7][8][9] and guidelines for social media use by doctors are now published by medical regulatory bodies around the world, including Australia and NZ [10,11].…”

Section: Introductionmentioning

confidence: 99%

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Australasian Colorectal Surgeons in the Modern Era: The Rise of Social Media

Radojcic¹,

Smits²,

Wickramasinghe³

et al. 2018

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Background: Social media encompasses multiple forms of electronic communication where users create online communities to share ideas, information and other content. Social media use has grown rapidly, becoming important in surgical practice by providing opportunities for medical education and interaction with patients and colleagues. No study to date has looked at the uptake and prevalence of social media use amongst colorectal surgeons in Australia and New Zealand (NZ). Aim: To assess the use of websites and social media by all practicing colorectal surgeons in Australia and NZ. Methodology: All members of the Colorectal Surgical Society of Australia and NZ (CSSANZ) were identified. Comprehensive searches of websites and social media platforms (Facebook, Twitter, LinkedIn, YouTube and ResearchGate) were undertaken to record the presence of a private website or social media account. Factors that were examined included the sex of the surgeon, years in practice and geographical location of the surgeon. Results: There were 230 practicing colorectal surgeons in Australia and NZ as of December 2017. 80% of surgeons had a private website, of which 20% were 'single surgeon' websites. 68% of surgeons had at least one type of social media account. The most widely-used social media platform was LinkedIn (55% of surgeons). 25% of surgeons had a Facebook account and 31% had a Research Gate profile. Nine percent of surgeons were on Twitter whilst less than 2% were on YouTube. There was no difference between the sexes in use of websites or uptake of social media. NZ surgeons were more engaged with LinkedIn than their Australian peers. Younger surgeons were more likely to use social media. Conclusion: Colorectal surgeons in Australia and NZ are users of multiple social media platforms and have a strong online presence. There is potential for further uptake of social media which could enhance surgeon-patient and surgeon-surgeon interaction and education.

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Section: Discussioncontrasting

confidence: 65%

Section: Discussionsupporting

confidence: 56%

Section: Discussionmentioning

confidence: 77%

Section: Introductionmentioning

confidence: 99%

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Australasian Colorectal Surgeons in the Modern Era: The Rise of Social Media

Radojcic¹,

Smits²,

Wickramasinghe³

et al. 2018

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“…Using the online social media analytical program CREATION Pinpoint, original tweet creation was tracked using the hashtag phrase #colorectalsurgery and the number of tweets that were 'retweets'. Retweets are [5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20] 21-80 81-300 301-6369 1-4 0 mentions akin to direct quotations of other users' tweets, and so retweeting is a near-instantaneous method of digitally broadcasting and/or disseminating the content of another user; this directly widens the scope of the audience. Data relating to the number of 'impressions' (views) of all tweets, and the number of users who had used the hashtag at least once, were also extracted.…”

Section: Discussionmentioning

confidence: 99%

#colorectalsurgery

Brady

Chapman

Atallah

et al. 2017

British Journal of Surgery

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Background: The use of social media platforms among healthcare professionals is increasing. A Twitter social media campaign promoting the hashtag #colorectalsurgery was launched with the aim of providing a specialty-specific forum to collate discussions and science relevant to an engaged, global community of coloproctologists. This article reviews initial experiences of the early adoption, engagement and utilization of this pilot initiative. Methods:The hashtag #colorectalsurgery was promoted via the online microblogging service Twitter across a 180-day interval. Data on all tweets containing the #colorectalsurgery hashtag were analysed using online analytical tools. Data included total number of tweets, number of views, and user engagement since registration and launch of the campaign. Content of tweet and user demographic analysis was undertaken.Results: The number of tweets using #colorectalsurgery grew rapidly following the launch on 24 April 2016; #colorectalsurgery was used in 15 708 tweets, which resulted in 65 398 696 impressions and involved 1863 individual Twitter accounts. Increased volumes of #colorectalsurgery tweets were noted in association with the timing of three major international colorectal surgical conferences, and geographical trends were noted. Some 88⋅4 per cent of all posts were by male users. The top 25 users by volume of #colorectalsurgery tweets had considerable influence and posted 8023 tweets (51⋅1 per cent). Conclusion:Online global communities formed via healthcare-related hashtags, such as #colorectalsurgery, unify social media posts, scientists, surgeons and authors who have an interest in coloproctology. Furthermore, they facilitate greater connectivity among geographically separate users.

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Quality and educational content of Douyin and TikTok short videos on early screening of rectal cancer

Li,

Luo,

Shu

et al. 2023

JGH Open

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Background and AimThe aim of this study was to assess the quality and content of videos on Douyin and TikTok for their educational role on early screening of rectal cancer (RC).MethodsWe conducted a search for videos related to RC on the Douyin and TikTok applications on 20 April 2023. The search was conducted in Chinese on Douyin and in English and Japanese on TikTok. A sample of the first 100 videos recommended by the software was selected for each language group. The content of the videos was evaluated using a content scorecard, while the quality of the videos was assessed using DISCERN. Subsequently, we conducted two partial correlations: one between the DISCERN score and the number of likes, and another between the video content score and the number of likes.ResultsThis study encompassed a total of 89 Chinese, 54 English, and 51 Japanese videos. After selection, 78 Chinese, 38 English, and 25 Japanese videos were identified to contain content related to early screening for RC, prompting further quality assessment. Notably, videos in the Chinese language showed the highest DISCERN score (P < 0.05). In terms of partial correlation analysis, it was observed that both the content score and DISCERN score did not show a significant correlation with the number of likes (P > 0.05).ConclusionIn terms of quality score and content score, the Chinese videos on Douyin show superiority over the English and Japanese videos on TikTok. However, there is potential for improving the overall appeal of the Chinese videos.

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A cross-sectional study of the presence of United Kingdom (UK) plastic surgeons on social media

Cited by 57 publications

References 20 publications

Australasian Colorectal Surgeons in the Modern Era: The Rise of Social Media

Australasian Colorectal Surgeons in the Modern Era: The Rise of Social Media

#colorectalsurgery

Quality and educational content of Douyin and TikTok short videos on early screening of rectal cancer

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