A Cross-National Study on Selection Attributes of Instant Noodle between China and Korea

Soo, Seong; Wang, Xiaowu

doi:10.1080/10454446.2019.1711483

Cited by 5 publications

(8 citation statements)

References 33 publications

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“…[13] Previous research suggests that brand reputation significantly affects consumers' purchasing attitude and recommendation of food. [10,14,15]…”

Section: Brand Reputationmentioning

confidence: 99%

“…[23] Food packaging can affect consumer purchasing attitude and give rise to consumer expectation. [24][25][26] If customer expectations generated by the package are high, the consumer becomes interested in the product and could therefore choose to purchase it, [15,27] found that package design was a selection attribute of instant food that influenced the consumers' purchasing attitude.…”

Section: Package Designmentioning

confidence: 99%

“…The selection attributes composed of four sub-dimensions with brand reputation, price fairness, package design, perception of product healthiness. To measure the items from previous studies, 16 measurement items were adapted [15] . [8,10,[17][18][19]24,[28][29][30][31][32]34] Second, recommendation was measured using four items.…”

Section: Measurementmentioning

confidence: 99%

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A Study on the Selection Attributes Affecting Pet Food Purchase: After COVID-19 Pandemic

Kwak

Cha

2021

International Journal of Food Properties

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This study aimed to test empirically a theoretical model defining the selection attributes of pet food, which are increasing notably in Korea. The proposed model incorporates three phases: Selection attributes, recommendation and attitude, and purchase intention. A total of 450 questionnaires were issued, and the survey results were analyzed to verify the reliability and validity of the measured variables. A Structural Equation Model (SEM) was used to test the hypotheses of the study. The results showed that package design, price fairness, brand reputation, and perception of product healthiness positively affected both recommendation and attitude; moreover, purchase intention was enhanced by recommendation and attitude. However, the relationships between attributes, recommendation, and attitude differed among pet food shopping channels. This study analyzed the relationships between the selection attributes of pet food, recommendation, and attitude when customers bought pet food. It further analyzed how the relationship between selection attributes and recommendation, and the relationship between selection attributes and attitude differed between groups using online and offline channels for their purchase during COVID19 pandemic.

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“…[13] Previous research suggests that brand reputation significantly affects consumers' purchasing attitude and recommendation of food. [10,14,15]…”

Section: Brand Reputationmentioning

confidence: 99%

Section: Package Designmentioning

confidence: 99%

See 1 more Smart Citation

A Study on the Selection Attributes Affecting Pet Food Purchase: After COVID-19 Pandemic

Kwak

Cha

2021

International Journal of Food Properties

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“…Furthermore, research on the behaviour of instant noodle product consumers has been mostly limited to exploratory research, including the customers’ needs and pain points for instant noodle consumption [ 9 , 21 ]. Studies on instant noodles’ environmental and health concerns influencing consumers’ purchase through a qualitative cross-national study have been few and limited [ 6 ]. Moreover, little research studied consumer purchase intentions toward instant noodle products in European countries such as Hungary [ 24 ].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Instant noodles, manufactured and distributed worldwide, are a product category that can represent a typical ethnic flavour and are incredibly convenient to consume [ 6 ]. According to the World Instant Noodles Association (WINA), the worldwide demand for instant noodles reached 1064.2 million servings in 2019 and has climbed annually since 2015 [ 7 ].…”

Section: Introductionmentioning

confidence: 99%

Conceptualizing a Gluten-Free Instant Noodle Prototype Using Environmental Sustainability Aspects: A Cross-National Qualitative Study on Thai and Danish Consumers

Sae‐Eaw

Wongsaichia

Giacalone

et al. 2022

Foods

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Gluten-free food products have been developed to satisfy the needs of consumers with celiac disease. However, there has been little research on the product feature development of sustainable gluten-free instant noodles through a qualitative study to explore the customer insights related to environmental attitude and purchase decision. Using a cross-national comparative study between Thai and Danish consumers, this study aims to (1) identify the target customer segments for each country; (2) explore the target customer segments regarding behaviours, desired outcomes, and pain points; and (3) suggest gluten-free instant noodle product prototypes suitable for each country. With a qualitative interview approach, 60 target customers (30 Thai and 30 Danish) were recruited to participate in this research. In addition, a thematic analysis was undertaken to examine their behaviours, desired outcomes, and pain points toward sustainable gluten-free instant noodle products. The findings revealed that convenience-oriented customers were the target segment of gluten-free instant noodle products in Thailand. This segment primarily focused on convenience as the main reason for consuming instant noodles and had common pain points in terms of taste. In contrast, environment-oriented customers were the target customer segment in Denmark. This segment consisted primarily of young women who eat less meat and shared common pain points such as difficulty accessing more sustainable options. Hence, there is a need to educate customers in Thailand (an emerging economy) and increase their awareness regarding environmental sustainability and consumption.

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Analysis of furan in various instant noodles by solid-phase microextraction–gas chromatography/mass spectrometry

Lee

2021

Food Control

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A Cross-National Study on Selection Attributes of Instant Noodle between China and Korea

Cited by 5 publications

References 33 publications

A Study on the Selection Attributes Affecting Pet Food Purchase: After COVID-19 Pandemic

A Study on the Selection Attributes Affecting Pet Food Purchase: After COVID-19 Pandemic

Conceptualizing a Gluten-Free Instant Noodle Prototype Using Environmental Sustainability Aspects: A Cross-National Qualitative Study on Thai and Danish Consumers

Analysis of furan in various instant noodles by solid-phase microextraction–gas chromatography/mass spectrometry

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