A cross‐national examination of consumer perceived risk in the context of non‐deceptive counterfeit brands

Veloutsou, Cleopatra; Bian, Xuemei

doi:10.1002/cb.231

Cited by 88 publications

(87 citation statements)

References 69 publications

(107 reference statements)

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“…Bian & Moutinho, 2008;Veloutsou & Bian, 2008;Walthers & Buff, 2008;Wilcox et al, 2009). This view acknowledges that consumers are different from each other in terms of their personal characteristics and the degree to which they are prone to social influences.…”

Section: Theoretical Backgroundmentioning

confidence: 92%

Counterfeit proneness: Conceptualisation and scale development

Sharma

Chan

2011

Journal of Marketing Management

111

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Counterfeiting is one of the fastest-growing industries in the world across a wide range of product categories, including music, movies, food, computer software, pharmaceuticals, fertilisers, and machinery parts. Prior research focuses on deceptive counterfeiting in which the consumers are not aware about buying counterfeit products, with little attention to non-deceptive counterfeiting in which consumers knowingly purchase counterfeit products. Most of this research is fragmented and exploratory in nature, resulting in mixed or inconclusive findings that leave many important questions unanswered. For example, it is still not clear why some customers are more prone to buying counterfeit products compared to others. We address this important gap by conceptualising counterfeit proneness (CFP), an individual-level psychological trait that relates closely with counterfeit purchase behaviour. We also develop a scale to measure this trait and validate it through a series of empirical studies. Finally, we discuss some limitations of our approach and directions for future research.

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Section: Theoretical Backgroundmentioning

confidence: 92%

Counterfeit proneness: Conceptualisation and scale development

Sharma

Chan

2011

Journal of Marketing Management

111

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“…A review of existing studies dedicated to examine the influence of culture on luxury and counterfeit consumption provide evidence for the existence of differences among nationalities, especially between Eastern and Western cultures (i.e., Li and Su, 2007;Tsai, 2005;Veloutsou and Bian, 2008). With reference to the countries included in the present study, it can be stated that Germany and South Korea differ in terms of the cultural dimensions as suggested by Hofstede (2001), Hofstede et al (2010), Inglehart and Welzel (2010) and House et al (2004).…”

Section: Cultural Differences In Counterfeit Consumptionmentioning

confidence: 99%

When the original is beyond reach: consumer perception and demand for counterfeit luxury goods in Germany and South Korea

Hennigs¹,

Wiedmann²,

Klarmann³

et al. 2015

LRJ

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Abstract:The tremendous growth in the luxury market in the last decades has been accompanied by a prevalence of pirated and counterfeit goods. Reasoning that all governmental efforts and management actions to curtail counterfeit activities will not be sufficient as long as counterfeiters face such an immense demand for their products, the importance of focusing on the consumer perspective becomes evident. In this context, the aim of this study is to provide and empirically investigate a comprehensive framework of the consumer demand for counterfeit luxury goods. Based on theoretical and empirical insights on the acceptance of counterfeits in different markets, we propose a model of determinants that influence the trade-off between genuine and counterfeit luxury goods from a consumer's perspective. The comparison of empirical data from Germany and South Korea reveal the significant impact of psychological and context-related antecedents on counterfeit perception and counterfeit shopping behaviour. The selected countries offer interesting insights in the consumer perspective on counterfeits as they provide distinct socio-cultural contexts and represent both the demand for authentic luxury brands as well as for counterfeit goods. When the original is beyond reach 59

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“…Counterfeiting is an old phenomenon (Veloutsou and Bian, 2008), however, contemporary literature (i.e., Fernades, 2013;Staake et al, 2012;Wiedmann et al, 2012), suggests that the extent of counterfeiting has increased, plaguing markets all over the world. According to Wilcox et al (2009) counterfeiting is the trade of illegally made products that are manufactured in a way that resembles genuine goods, yet are inferior in terms of quality, performance, reliability and durability.…”

Section: Introductionmentioning

confidence: 99%

Counterfeit purchase typologies during an economic crisis

Priporas

Kamenidou

Kapoulas³

et al. 2015

European Business Review

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Copyright and moral rights to this thesis/research project are retained by the author and/or other copyright owners. The work is supplied on the understanding that any use for commercial gain is strictly forbidden. A copy may be downloaded for personal, non-commercial, research or study without prior permission and without charge. Any use of the thesis/research project for private study or research must be properly acknowledged with reference to the work's full bibliographic details.This thesis/research project may not be reproduced in any format or medium, or extensive quotations taken from it, or its content changed in any way, without first obtaining permission in writing from the copyright holder(s).If you believe that any material held in the repository infringes copyright law, please contact the Repository Team at Middlesex University via the following email address:eprints@mdx.ac.ukThe item will be removed from the repository while any claim is being investigated. AbstractPurpose-The economic crisis has become a global phenomenon, although in Europe it mostly affected the Mediterranean countries of Southern Europe. In times of economic stress, counterfeit products increase their market share. In this context this paper aims to explore, and attempt to explain, consumer perspectives on the purchasing of counterfeit brands. Originality/value-This study extends the body of knowledge of purchasing behavior on nondeceptive counterfeit products by offering empirical findings from Greece, a country facing a severe economic crisis. To our knowledge this is the first study that explores counterfeit buying behaviour during an economic crisis period. Methodology-The

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A cross‐national examination of consumer perceived risk in the context of non‐deceptive counterfeit brands

Cited by 88 publications

References 69 publications

Counterfeit proneness: Conceptualisation and scale development

Counterfeit proneness: Conceptualisation and scale development

When the original is beyond reach: consumer perception and demand for counterfeit luxury goods in Germany and South Korea

Counterfeit purchase typologies during an economic crisis

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