A cross-national comparison of perceived strategic importance of RFID for CIOs in Germany and Italy

Abstract

a b s t r a c tPurpose: Drawing from literature on innovation, strategy and culture the objective of this study is to explore the role of perceived potentials and perceived strategic importance on CIOs' perspective on RFID technology in two different cultural settings. Methodology: Based on survey responses from 463 German and 157 Italian IT decision makers we analyzed the data with PLS structural equation modeling. Findings: We show that perceived potentials of RFID influence the perceived strategic importance which positively influences CIOs' intention to invest in RFID. The composition of perceived potentials affecting the strategic importance of RFID differs significantly in both cultures. In Germany, potentials attributed to RFID are improving quality, automating manpower, reducing counterfeits, and improving customer service. Italian CIOs value reducing stock inconsistencies, optimizing stock keeping, and improving customer service as RFID potentials. Regardless of culture, findings show that company size hardly has impact on perceived strategic importance. Originality/value: This research shows on a large empirical basis cultural differences in the perception of RFID in two countries using PLS.

Understanding users’ behaviors regarding supply chain technology: Determinants impacting the adoption and implementation of RFID technology in South Korea

“…Further, these authors report that the relationships between those three categories and the likelihood of adopting RFID are moderated by organizational readiness. Leimeister, Leimeister, and Knebel (2009) and Wamba, Keating, Coltman, and Michael (2009) studied several key issues related to RFID investment and adoption. Leimeister et al (2009) conducted a cross-national study of German and Italian CIOs to better understand RFID Adoption from the CIOs' perspective.…”

“…Leimeister, Leimeister, and Knebel (2009) and Wamba, Keating, Coltman, and Michael (2009) studied several key issues related to RFID investment and adoption. Leimeister et al (2009) conducted a cross-national study of German and Italian CIOs to better understand RFID Adoption from the CIOs' perspective. The key variables of study included RFID's perceived potentials (i.e., relative advantage) and perceived strategic importance as well as the impact of cultural differences between German and Italian CIOs.…”

“…This data analysis approach is appropriate for this study for the following reasons. First, the nature of the study is more exploratory than confirmatory, which is a strength of PLS (Leimeister, Leimeister, & Knebel, 2009). A second benefit of SmartPLS 2.0 is that it can resample the initial data set and enlarge it 100-200 times, thereby decreasing the sample size required.…”

A contingency model for creating value from RFID supply chain network projects in logistics and manufacturing environments

“…All these benefits, if realized, would enable the supply chain to provide new products and services (Loebbecke & Palmer, 2006;Leimeister et al, 2009), which would give rise to competitive advantage at the firm level (Leimeister et al, 2009).…”

A Framework to Move Forward on the Path to Eco-innovation in the Construction Industry: Implications to Improve Firms' Sustainable Orientation

“…This method was considered appropriate because this study is more exploratory than confirmatory (Leimeister et al, 2009), requires no presupposition of normality in variables and is geared to research models that predict the effects of some variables on others. Moreover, Anderson and Gerbing (1988), Bagozzi and Yi (1988), Barclay et al (1995) and Chin et al (2003) recommend it over maximum likelihood techniques in studies in which the theory is not firmly established.…”