A Cross-Cultural Study of “Made in” Concepts

Cattin, Philippe C.; Jolibert, Alain; Lohnes, Colleen

doi:10.1057/palgrave.jibs.8490564

Cited by 200 publications

(110 citation statements)

References 9 publications

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“…Initially, an incipient, yet earnestly innovative movement arose in the 1970s (Håkansson and Wootz, 1975;Nagashima, 1970Nagashima, , 1977White, 1979;White and Cundiff, 1978). Afterwards, there is a publication in the early 80s (Cattin et al, 1982); a hiatus of nearly a decade for a number of publications of Ahmed and d'Austous (1993, 1996 and one paper by Ghymn et al (1999). Finally, one can notice a similar contribution in the volume of publications in the 2000s (Ahmed et al, 2005;Chen and Su, 2011;Eggertsson, 2010;La et al, 2005;Quester et al, 2000 and others not mentioned here).…”

Section: Introductionmentioning

confidence: 53%

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An Evolutionary Overview of the Joint Researches on B2B Marketing and COO Effect

Silva

Giraldi

2016

jmr

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This paper is the result of a literature review on business-to-business marketing, and the country-of-origin effect, presenting an evolutionary overview on these topics throughout four decades. The findings indicate that the1970s served as scenario for the introduction of country-of-origin and B2B marketing altogether. During the 1980s, the topic was scarcely explored, being revisited in the next decade, with the addition of more countries and dimensions to the analysis. In the 1990s, the construct country-of-origin effect was dismembered into three others: country of assembly, design, and manufacturing. Finally, the 2000s served as setting for the most complex research of four decades analyzed. The conclusion of this literature review brings a graphical representation that displays the cited authors and their research, the countries involved in the assessments and, the theoretical gaps for further studies.

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Section: Introductionmentioning

confidence: 53%

“…Cattin et al (1982) only replicated the methods of Nagashima (1970Nagashima ( , 1977 and White (1979). The authors analyzed products of the same countries that the two former authors had studied, but considering purchasers of companies in the United States and France.…”

Section: Contributions From the 1980smentioning

confidence: 99%

An Evolutionary Overview of the Joint Researches on B2B Marketing and COO Effect

Silva

Giraldi

2016

jmr

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“…The level of familiarity a consumer has with a product category from a foreign country may affect the impact of CoI on quality evaluation. Cattin, Jolibert and Lohnes (1982), Han (1989), Josiassen, Lukas and Whitwell (2008) and Rao and Monroe (1989) argued that the impact of CoI tends to be stronger when the consumer has less familiarity with, or less prior knowledge of, the product. In these circumstances, information about the country of origin would work as a halo effect (Han, 1989), that is, it would substitute for, and somehow summarize, information about product attributes.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…First, there is the argument related to less familiarity on the part of consumers from developing markets with imported products (Johansson et al 1985) and the expected higher relevance that extrinsic cues -including CoI -would gain when consumers are less familiar with products and find it hard to "objectively" assess them (Cattin, Jolibert, & Lohnes, 1982;Dawar, & Parker, 1994;Han, 1989;Manrai et al, 1998;Rao & Monroe, 1989;Steenkamp, 1990). This argument suggests that, when comparing two otherwise similar foreign products, albeit originated from two different countries, a given level of difference in the perceptions of country images of those two countries would tend to lead to a higher difference in product quality evaluation in the case of consumers from developing markets than in the case of consumers from developed markets.…”

Section: Study Hypothesesmentioning

confidence: 99%

Country image effect on product assessment: moderating role of consumer nationality

Costa

Carneiro

Goldszmidt

2016

RBGN

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Purpose -This study investigates whether the magnitude of the effect of country image (CoI) on quality evaluation of foreign products varies across consumers from developed vs. from developing countries Design/methodology/approach -French, Argentinean and Chilean consumers responded to an online survey. We employed a withinsubjects design in order to examine associate differences in CoI with differences in quality assessment.Findings -In agreement with previous studies, we found a positive effect of CoI on quality evaluations of foreign products. However, we found a non-significant moderating effect of consumer nationality, which contrasts with Hsieh (2004), who found that CoI effects were stronger for consumers from developing markets.Originality/value -While several studies have investigated factors that would affect consumers' preference for domestic vs. foreign products, we took the relatively under-researched topic of whether there would be differences across consumers from developed vs. developing markets in the impact of country image on the evaluation of foreign products.Keywords -Country-of-origin effect; country image effect; foreign product evaluation; nationality of the consumer; international marketing 25

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“…According to the results of a study conducted by Leonidau et al In 1999, Bulgarian consumers are demanding more German products, followed by Hong Kong, Singapore, Indonesia, and Indie countries respectively. Cattin (1982) notes that Americans prefer West German products to products from England and France. Darling and Kraft (1977) show that Finnish consumers prefer West Germany and England products more than their French counterparts.…”

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confidence: 99%

The Effect Of The Country Of Origin In Evaluation Of Foreign Oriented Products And The Mediation Role Of Brand Loyalty: Kazakhistan Example

Karaca¹,

Bayram²,

Biçkes³

et al. 2017

IOSR JHSS

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ABSTRACT:-In this study, it is aimed to determine the effect of the country origin in the evaluation of foreign productsand the mediating role of brand loyalty between them. The datas were obtained as a result of the questionnaires applied to the consumers living in Kazakhistan after the literature survey. According to the obtained datas, it has been understood that the brand loyalty has a partial mediating effect. There have been applied 414 questionnary to the respondents. But294questionnaires returned and 247 questionnary were analyzed. The results have showed that consumers have been influenced by the knowledge of the country of origin when evaluating products of foreign origin and brand loyaltyhas decreased the effect of country of origin. Keywords: Country Origin Effect, Brand Loyalty, Foreign Oriented Products, Marketting, Kazakh Consumers I. INTRODUCTONWith the transition from the traditional marketing concept to the modern marketing concept, it is inevitable for the consumer not to get every production and therefore to create a fierce competition atmosphere in the sense of product appreciation among the companies. As a result of the situation, extremely sophisticated sales and promotion techniques have made intensive efforts to get dozens of products with different advantages compared to each other. The consciousness of the consumers has come out as a different argument arising parallel to this situation. The conscious consumer has been creating a profile that has explored more, tried harder and tried to maximize the benefits that he/she will achieve.In the light of all these living developments, consumers are influenced by many factors while making their preferences. One of them is the origin country effect, which is expressed as the origin information of the product. The perception and attitude of the consumer regarding the country where is produced the product he/she consumes is an element that is directly influenced by the consumer's preferences. According to some thinkers who are driven by the assumption that consumers always behave rationally in the face of modern marketing techniques, although the effect of the country of origin is not very effective in preferences, the centered thoughts of the origin of the product can sometimes even cause a very useful product to be out of favor.The effect of country of origin is an influence which expresses all the thoughts and beliefs related to the origin of the product and which directly affects the consumer in the preference of foreign products.In this study, It is investigated how effective the role of the origin country effect on evaluating foreign products can be against brand loyalty. In other words, when considering the influence of the country of origin in the consumer preferences in consuming foreign products, how does brand loyalty influence this effect? The question that has been put on and the main purpose of the study is to lighten this question. The secondary purpose is to determine whether brand loyalty is influential in the consumption of for...

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A Cross-Cultural Study of “Made in” Concepts

Cited by 200 publications

References 9 publications

An Evolutionary Overview of the Joint Researches on B2B Marketing and COO Effect

An Evolutionary Overview of the Joint Researches on B2B Marketing and COO Effect

Country image effect on product assessment: moderating role of consumer nationality

The Effect Of The Country Of Origin In Evaluation Of Foreign Oriented Products And The Mediation Role Of Brand Loyalty: Kazakhistan Example

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