A cross-cultural investigation of consumer e-shopping adoption

Choi, Jayoung; Geistfeld, Loren V.

doi:10.1016/j.joep.2003.08.006

Cited by 157 publications

(92 citation statements)

References 49 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The findings of this research suggest that individuals in a high uncertainty avoidance culture would show a weaker orientation toward e-commerce usefulness-intention relationship, confirming previous findings (Choi & Geistfeld, 2004). These results highlight the hidden cultural diversity benefits that may be gained from the e-commerce adoption instead of the usual benefit of cognitive and norms attributes.…”

Section: Discussionsupporting

confidence: 86%

“…As some previous research (Choi & Geistfeld, 2004;Nasco et al, 2008) stated, individuals in low uncertainty avoidance culture such as Malaysia would have strongly link their subjective norm feelings of external influence toward their intention to involve in e-commerce, compared to individuals in high uncertainty avoidance culture, such as Algeria. Thus, we hypothesize that:…”

Section: Subjective Norm Usage Intention and Uncertainty Avoidancementioning

confidence: 81%

See 1 more Smart Citation

The Role of Uncertainty Avoidance on E-Commerce Acceptance across Cultures

Belkhamza

Wafa²

2014

IBR

View full text Add to dashboard Cite

As organizations embrace the global business world, the exploitation of the recent advance technologies to communicate between various business partners and customers in different geographical locations worldwide and across countries become eminent. The objective of this paper is to advance our understanding on how e-commerce is being adopted in two different countries rarely studied; Malaysia and Algeria, and how one of the Hofstede's cultural dimensions, uncertainty avoidance, makes a difference on this adoption. This paper also aims to provide new empirical evidence in the field of cross-cultural e-commerce adoption. This was done by investigating the relationship between perceived usefulness, attitude, and subjective norm in order to assess the differences of behavioral intentions to use e-commerce in the two countries. Results show that uncertainty avoidance still plays an important role across culture in the e-commerce adoption.

show abstract

Section: Discussionsupporting

confidence: 86%

Section: Subjective Norm Usage Intention and Uncertainty Avoidancementioning

confidence: 81%

The Role of Uncertainty Avoidance on E-Commerce Acceptance across Cultures

Belkhamza

Wafa²

2014

IBR

View full text Add to dashboard Cite

show abstract

“…Those studies investigating subjective norms were more likely to compare results between two culturally different countries. Comparing the US and Korean consumers, higher levels of collectivism in the Korean consumers led to higher levels of subjective norm, which were positively related to intent to adopt (Choi and Geistfeld, 2004).…”

Section: Subjective Normmentioning

confidence: 91%

“…Countries with high UA are more likely to adopt through the imitation effect (Lee, Trimi, and Kim, 2013;Sundqvist, Frank, and Puumalainen, 2005), while countries with low UA are more likely to adopt through the innovation effect (Lee et al, 2013). Uncertainty avoidance is significantly related to perceived risk for Koreans (high UA) but not for Americans (Low UA) (Choi and Geistfeld, 2004). Finally, a couple studies found evidence that contradicts the above findings.…”

Section: Uncertainty Avoidancementioning

confidence: 95%

See 1 more Smart Citation

Cultural Differences and Technology Acceptance: A Comparative Study

Uğur

2017

JMC

View full text Add to dashboard Cite

Research on the adoption and diffusion of new technology has long been of interest to IS researchers. As business globalization has increased, interest in IT adoption in cultures has increased. What aspects of adoption and diffusion are important to understand and acknowledge when considering IT adoption in countries that are culturally different? This paper provides a review of academic articles that have investigated adoption and diffusion around the world. A framework summarizing the main topics on cultural values as they relate to systems use, adoption, and development is presented. The paper concludes with findings that can enhance future research.

show abstract

Understanding user acceptance of multimedia messaging services: An empirical study

Lee

Cheung

Chen³

2007

J. Am. Soc. Inf. Sci.

100

View full text Add to dashboard Cite

Multimedia Messaging Services (MMS) is a new medium that enriches people's personal communication withtheir business partners, friends, or family. Following the success of Short Message Services, MMS has the potential to be the next mobile commerce "killer application" which is useful and popular among consumers; however, little is known about why people intend to accept and use it. Building upon the motivational theory and media richness theory, the research model captures both extrinsic (e.g., perceived usefulness and perceived ease of use) and intrinsic (e.g., perceived enjoyment) motivators as well as perceived media richness to explain user intention to use MMS. An online survey was conducted and 207 completed questionnaires were collected. By integrating the motivation and the media richness perspectives, the research model explains 65% of the variance. In addition, the results present strong support to the existing theoretical links as well as to those newly hypothesized in this study. Implications from the current investigation for research and practice are provided. IntroductionThe extensive coverage of mobile telecommunication infrastructure, the dramatic increase in mobile penetration rate, the advances in wireless communication technology, and the tremendous growth of mobile messaging volume add up to the prosperity of mobile commerce (m-commerce). M-commerce refers to electronic commerce activities conducted using mobile devices such as mobile phones or personal digital assistants (Mennecke & Strader, 2002). It is believed that Multimedia Messaging Service (MMS) will be the next promising m-commerce "killer application" (i.e., an application which provides great value to end users and therefore is popular among consumers). MMS is a natural evolution from Short Message Service (SMS) text messaging, which already has a large user base especially in Europe and Asia. It allows users to perform multimedia communication (i.e., exchanging messages containing text, graphics, images, audio clips, and even video clips) with capable mobile phones and other devices, for both information exchange and entertainment purposes. A brief summary of the characteristics of SMS and MMS is shown in Table 1.As mobile telecommunication technology advances, MMS will become one of the most basic services of mobile communication as well as a promising m-commerce enabling service. Strategy Analysis predicted that the revenue from MMS usage will grow to US$22 billion by 2008(Telecomworldwide, 2003. Ovum, a telecommunication consulting firm, also estimated that by the end of 2007, the global annual revenues from MMS-based services will be US$31 billion from person-to-person applications (e.g., enriched text messaging, photo sharing, and audio messaging) and US$39 billion from machine-to-person applications (e.g., entertainment services, interactive games, and any kind of information) (Secker, 2002). All these optimistic predictions, however, cannot be realized if prospective users do not readily accept and use MMS, no matter how h...

show abstract

A cross-cultural investigation of consumer e-shopping adoption

Cited by 157 publications

References 49 publications

The Role of Uncertainty Avoidance on E-Commerce Acceptance across Cultures

The Role of Uncertainty Avoidance on E-Commerce Acceptance across Cultures

Cultural Differences and Technology Acceptance: A Comparative Study

Understanding user acceptance of multimedia messaging services: An empirical study

Contact Info

Product

Resources

About