A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment

Hassanein, Khaled; Head, Milena; Ju, Chunhua

doi:10.1504/ijeb.2009.029050

Cited by 84 publications

(42 citation statements)

References 32 publications

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“…SP of the web refers to the capability of a website to convey a sense of human warmth and sociability (Gefen & Straub 2004;Hassanein et al 2009). It might be the most adopted perspective in prior ecommerce research, reflecting the inherent "subjective quality" of website.…”

Section: A Multi-dimensional Conceptualization Of Social Presencementioning

confidence: 99%

“…A notable difference between online and offline markets that is hindering the growth of e-commerce is the decreased presence of human and social elements in the online environment (Hassanein et al 2009;Cyr et al 2009). More recently, this situation has been greatly improved by incorporating Web 2.0 capabilities into the e-commerce website.…”

Section: Introductionmentioning

confidence: 99%

“…Generally SPT considers SP as an inherent property of a medium to convey a feeling of human contact, sociability, and sensitivity (Rice and Case 1983). Most of prior e-commerce research based on SPT has adopted this one-dimensional conceptualization of SP (e.g., Gefen & Straub 2004;Hassanein et al 2009). However, this unidimensional conceptualization of SP has a few limitations (Shen & Khalifa 2009).…”

Section: Introductionmentioning

confidence: 99%

“…Trust is a vital concept that drives online purchase activities in e-commerce literature. (e.g., McKnight et al 2002;Pavlou & Gefen 2004) Trust is the product of both the institutional context and the social context, and therefore is impacted by SP (Gefen & Straub 2004;Hassanein et al 2009). …”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Social presence, trust, and social commerce purchase intention: An empirical research

Fan

Zhou

2016

Computers in Human Behavior

786

639

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Section: A Multi-dimensional Conceptualization Of Social Presencementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Social presence, trust, and social commerce purchase intention: An empirical research

Fan

Zhou

2016

Computers in Human Behavior

786

639

View full text Add to dashboard Cite

“…These dimensions -either alone or combined -were found to be significantly related to public relations practice across nations (Golob & Barlett, 2007;Hassanein et al, 2009). As a new fundamental tool and platform of public relations practice, corporate websites are inevitably affected by cultural traits (Tian, 2008).…”

Section: Cultural Differencesmentioning

confidence: 99%

Power distance and online organization–public relationship building: a comparative analysis of US and Chinese corporate websites

Jiang

Wei

2013

Chinese Journal of Communication

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Informed by the dialogic perspective and Hofstede's power distance theory, this study examines mediated organization -public relationship building on corporate websites. The focus is on exploring how cultural differences influence American and Chinese businesses in addressing concerns and interests of a diverse set of publics. Findings show that corporate websites, whether American or Chinese, tend to converge on a global strategy. Business-oriented features tend to standardize, whereas business environment-oriented features are more likely to localize. Specifically, in relation to the former, we find that US and Chinese companies tend to target multiple audiences on their websites; the majority tailor their messages to customers, investors, employees, and the press simultaneously. Regarding the latter, we find that Chinese companies tend to target the government and US companies are more likely to address social corporate issues on their websites. These findings shed light on the longstanding issue in the literature of whether corporate websites should be culturally specific or universal. The managerial implications of the findings are discussed and recommendations for future research are given.

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Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence

Pitardi¹,

Marriott

2021

Psychology and Marketing

230

192

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With the development of deep connections between humans and Artificial Intelligence voice‐based assistants (VAs), human and machine relationships have transformed. For relationships to work it is essential for trust to be established. Although the capabilities of VAs offer retailers and consumers enhanced opportunities, building trust with machines is inherently challenging. In this paper, we propose integrating Human–Computer Interaction Theories and Para‐Social Relationship Theory to develop insight into how trust and attitudes toward VAs are established. By adopting a mixed‐method approach, first, we quantitatively examine the proposed model using Covariance‐Based Structural Equation Modeling on 466 respondents; based on the findings of this study, a second qualitative study is employed to reveal four main themes. Findings show that while functional elements drive users' attitude toward using VAs, the social attributes, being social presence and social cognition, are the unique antecedents for developing trust. Additionally, the research illustrates a peculiar dynamic between privacy and trust and it shows how users distinguish two different sources of trustworthiness in their interactions with VAs, identifying the brand producers as the data collector. Taken together, these results reinforce the idea that individuals interact with VAs treating them as social entities and employing human social rules, thus supporting the adoption of a para‐social perspective.

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A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment

Cited by 84 publications

References 32 publications

Social presence, trust, and social commerce purchase intention: An empirical research

Social presence, trust, and social commerce purchase intention: An empirical research

Power distance and online organization–public relationship building: a comparative analysis of US and Chinese corporate websites

Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence

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