A critical evaluation of debates examining the media hegemony thesis

Carragee, Kevin M.

doi:10.1080/10570319309374457

Cited by 39 publications

(29 citation statements)

References 28 publications

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“…There are three positions within the eld of media studies that attempt to explain how audience members receive media messages and incorporate them into their worldview: enculturation (Gerbner and Gross 1976), interpretive reception (Dahlgren 1988;Lindlof 1988;Jensen 1991) and mixed models (Condit 1989;Carragee 1990). Each of these approaches assumes the media generate relatively uniform (hegemonic) ideological messages, regardless of the particular medium or genre, but they differ in the level of condence placed on viewers' cognizance of media departures from realistic presentations of the world.…”

Section: Why Content Mattersmentioning

confidence: 97%

“…Enculturation theory and the mixed model suggest that these representations perform a social control function by structuring audience members' worldviews (Hedley 1994). Interpretive reception research, on the other hand, posits that audience members actively resist dominant media messages and may develop resistive discourses (Dalhgren 1988;Lindlof 1988;Carragee 1990). Similar positions have been offered in the arena of feminist lm criticism (Haskell 1974;Doane 1987;Dow 1996;Basinger 1993;Douglas 1995;Hollinger 1998;Rich 1998) and cultural studies (Kellner 1995;Dines and Humez 1995).…”

Section: Why Content Mattersmentioning

confidence: 97%

“…These representations are generally considered important due to the role they play in consumers' social construction of reality (Gitlin 1986;Berger and Luckmann 1989;Hall 1997;Cavender and Fishman 1998;Stevenson 1995). More speci cally, the media's practice of exclusion and stereotyping promotes a common sense view of reality that is oppressive and exploitative of groups with less power in society (Gray 1989(Gray , 1995Parenti 1992;Wallace 1992;Carragee 1993;Dates and Barlow 1993;Lewis and Jhally 1995;McLean 1995;Young 1996;Kitty and Swank 1997).…”

mentioning

confidence: 97%

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Symbolic Reality Bites: Women and Racial/Ethnic Minorities in Modern Film

Eschholz¹,

Bufkin²,

Long³

2002

Sociological Spectrum

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Criticisms of mass media productions often include a discussion of how women and minorities are systematicall y excluded and=or relegated to minor roles, or roles that match traditional stereotypes. These types of portrayals are important factors in the social construction of reality among the general public, and therefore may perpetuate racism and sexism on a larger scale. Using a content analysis of fifty popular films in 1996 the present study explores the demographic composition of the leading actresses and actors. The goal is to gauge the strength of female and minority presence and to provide an assessment of character representations through an analysis of labor force participation , sex-roles of occupation, prestige of occupation, and gender. Findings indicate that although both women and minorities have made some advancement in their film portrayals, compared to earlier studies, they still are under-represented in leading roles in Hollywood, and their portrayals are often consistent with traditional stereotypes.

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Section: Why Content Mattersmentioning

confidence: 97%

Section: Why Content Mattersmentioning

confidence: 97%

mentioning

confidence: 97%

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Symbolic Reality Bites: Women and Racial/Ethnic Minorities in Modern Film

Eschholz¹,

Bufkin²,

Long³

2002

Sociological Spectrum

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“…However, there is a lack of empirical evidence to support these identified roles of the new media [26]. Along with the empirical shortcomings, Altheide [27] also argues that the hegemony thesis fails seeing the contradictions within news messages and its contradictory social effects.…”

Section: Critical Studiesmentioning

confidence: 99%

Foreign News as Cultural Expression: Media, Perspective, and Consciousness

Sakurai

2017

SHS Web Conf.

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Abstract. This paper attempts to challenge our dualistic understanding of foreign news and to discuss it as a cultural expression in terms of different structures of consciousness as well as different types of media. Previous foreign news studies seldom explain what foreign news is and how we experience it, and leave what assumptions and presuppositions constitute our understandings of foreign news unanswered. In order to unfold what essentially constitutes foreign news and how it comes to appear to human consciousness, hence, this paper reviews the literature of foreign news and seeks to explain foreign news as a cultural expression.

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“…Since elites are given more voice within the framing process, frames can be considered a reflection of elite ideals. Gramsci's (1971) concept of hegemony best accounts for the power relations that exist within framing (Carragee 1993;Carragee and Roefs 2004). Hegemony, a term originally developed by Gramsci, speaks to how power-holders maintain their status through diffusing meaning and value to subordinate groups.…”

Section: The Power Of Frames: Shaping Discoursementioning

confidence: 99%

Gendering Gardasil: Framing Gender and Sexuality in Media Representations of the HPV Vaccine

Pisciotta

2000

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In an age of biomedicine, technologies, drugs, and treatments are expanding in new and diverse ways. Especially relevant to biomedicalization and this research is how such information is conveyed to the public through the media. Medical information is omnipresent in the media through direct-to-consumer (DTC) advertising and regular coverage of health topics in the news. The accessibility and proliferation of medical information provides an important opportunity to examine the ways in which these topics are framed in the media. This research specifically examines the framing of the HPV vaccine, Gardasil in the mass media.In this study, I explore how Gardasil was framed, how gender and sexuality were utilized within such frames, and what groups influenced these frames. I employ frame analysis to examine the presentation of Gardasil in the mass media. Due to the vaccine's intricate connection to gender and sexuality, I examine how these dimensions are utilized and reproduced in such frames. Gardasil was originally approved only for women, making gender a salient aspect of the vaccine. The current body of research examining Gardasil in the media presents data from the time the vaccine was only available to women. Now that the HPV vaccine is approved for men, this research seeks to contribute to a more comprehensive understanding of how Gardasil was framed in the media now that it is available to men and women. And given that Gardasil prevents a sexually transmitted infection (STI) in men and women, it is uniquely tied to issues of sexuality.ii To analyze Gardasil in the media, I examine newspaper articles, magazine articles, and media representations from stakeholder groups, including DTC advertising, official statements, and group websites. Analysis of key sources indicates that Merck dominated the framing of the vaccine in DTC advertisements and the news media, illustrating the power of the pharmaceutical industry. Findings indicate that the initial marketing of Gardasil constructed the vaccine as uniquely tied to femininity and later, women's empowerment. However, once the drug was approved for men, messages were reframed to appeal to a wider audience. Overall, the media continued to frame the vaccine specifically for women, further constructing HPV as a "woman's disease." The dominant focus on women concomitantly silenced the sexual health of men and sexual minorities. In conclusion, the marketing, discourse, and structural elements of Gardasil make it less accessible to those most in need, therefore contributing to the ongoing problem of cervical cancer and HPV.iii ACKNOWLEDGMENTS

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A critical evaluation of debates examining the media hegemony thesis

Cited by 39 publications

References 28 publications

Symbolic Reality Bites: Women and Racial/Ethnic Minorities in Modern Film

Symbolic Reality Bites: Women and Racial/Ethnic Minorities in Modern Film

Foreign News as Cultural Expression: Media, Perspective, and Consciousness

Gendering Gardasil: Framing Gender and Sexuality in Media Representations of the HPV Vaccine

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