2020
DOI: 10.5296/bms.v11i1.17171
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A Critical Comparison between Manufacturing and Service Firms’ Mission Statements: Manage Your Firms’ Mission Statements with Care Using Readability and Lexical Techniques

Abstract: This paper aims to investigate the Readability and Lexical Density of the mission statements of the large service and manufacturing firms. In respect of mission statements, a comparison between the service and manufacturing firms is drawn. For initial data arrangement, the mission statements of all selected service firms are grouped together, same was also done with the manufacturing firms separately. The mission statements are processed through the software for Readability (Gunning Fog, Flesch-Kincaid, SMOG, … Show more

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