In the era of globalization, the problem of national image becomes more prominent, and international brand marketing becomes one of the powerful ways for a country to enhance its national image. National branding is an active process aimed at enhancing the reputation of a country, while national image is something that exists in the perception of the audience. Since the reform and opening-up, China's comprehensive national strength has continuously increased, and the world's perception of China has become stronger. Chinese enterprises and brands have gradually overcome the stereotypical impression of being low-quality and cheap. However, in the increasingly fierce competition among major powers, it is urgent to construct China's national image through national brand marketing. China should implement a nation brand plan from a top-level design, involve the entire society, strengthen open communication with the international community, and further promote Chinese enterprises and brands to go global.