The Internet has created new opportunities for peer-to-peer (P2P) social lending platforms to emerge which have the potential to transform the way microfinance institutions (MFIs) raise and allocate funds used for poverty reduction. Depending upon where decision making rights are allocated, there is the potential for identification bias whereby lenders may be motivated to give to specific projects with which they have a personal interest or affinity without regard to whether or not it represents a particularly sound financial investment. In this paper, we present an analytical model where an individual lender can use a P2P social lending network to provide funds to entrepreneurs seeking funding in developing nations. We show that in the presence of identification bias, the P2P social lending network can be used to increase overall contributions for poverty reduction despite the fact that such a network may result in inefficient allocation of funds. Even so, in the presence of strong identification bias this inefficient mechanism can result in improved poverty reduction through the provisioning of financial services in the microfinance industry.