“…The process has the intention to balance demand and supply and link strategic and operational plans of the company (Wallace, 2004;Muzumdar & Fontanella, 2006;Lapide, 2005a;Feng et al, 2008;Association for Operations Management, 2009;Wight, 2009;Voluntary Interindustry Commerce Solutions, 2010;Thomé et al, 2012a), in which decisions are made at a tactical level, and which mainly covers middle and top management (Moon, 2006;Ivert & Jonsson, 2010;Lapide, 2011). S&OP has become a key process in organizations since it allows a holistic planning, balances demand and supply and integrates organizational functions, as well as strategic and operational plans (Affonso et al, 2008;Tuomikangas & Kaipia, 2014;Ivert et al, 2015a, b). When properly implemented, S&OP can lead to a responsive supply chain (Lapide, 2004) and add value to the firm (Thomé et al, 2012a;.…”