“…While financial performance forms a basic goal (Altinay & Altinay, 2006;Getz & Petersen, 2005;Tinsley & Lynch, 2008), entrepreneurial behaviour is more complex (Weiermair, Peters, & Schuckert, 2007). Previous research shows that the motivations of entrepreneurs in this industry are often lifestyle-related (Ateljevic & Doorne, 2000;Carlsen, Morrison, & Weber, 2008;Getz & Petersen, 2005;Peters, Frehse, & Buhalis, 2009), social or sustainable (Morrison, 2006;Weiermair & Peters, 2012), family driven (Carlbäck, 2012;Peters & Kallmuenzer, 2015) and affected by regional settings (Morrison, 2006). Concerning the influence of the family on entrepreneurial behaviour, family business research shows that family related interests affect decision-making structures in family firms (Alsos, Carter, & Ljunggren, 2014;Habbershon & Pistrui, 2002;Kallmuenzer, 2016;Nordqvist, Habbershon, & Melin, 2008).…”