“…Determining user preferences or interests is increasingly done through inference by observing, for instance, the services chosen or places visited [107], [113], [122], users' web browsing activities, documents viewed, applications used [113], and stress levels [112], and by exploring users' social network profiles [127], social web content [51], social ties [122], and the content of e-mails and calendars [113]. However, also explicit inputs from users are widely used, e.g., through user ratings [107], [111], [122], [123].…”