A Content Analysis of YouTube Influencers’ Apology Videos : Focusing on Message Strategy and Nonverbal Communication

Song, Daeun; Yoon, Yong Tae

doi:10.20879/kjjcs.2023.67.3.007

kjjcs

2023

DOI: 10.20879/kjjcs.2023.67.3.007

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A Content Analysis of YouTube Influencers’ Apology Videos : Focusing on Message Strategy and Nonverbal Communication

Daeun Song¹,

Yong Tae Yoon²

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A Content Analysis of YouTube Influencers’ Apology Videos : Focusing on Message Strategy and Nonverbal Communication

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References 66 publications

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