A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach

Carlson, Les; Grove, Stephen J.; Kangun, Norman

doi:10.1080/00913367.1993.10673409

Cited by 412 publications

(341 citation statements)

References 6 publications

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“…We conducted a content analysis of all ads that were published in a whole volume of three general public magazines (October 2008 -September 2009), resulting in a sample of 162 unique ads. The selection of advertisements was carried out in accordance to Iyer & Banerjee (1993), Banerjee et al (1995) and Carlson, Grove & Kangun (1993). The degree of greenness of each individual ad is determined by the MECCAS-model (Grillo et al, 2008;Wagner & Hansen, 2002).…”

Section: Stimulimentioning

confidence: 99%

The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research

2013

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Section: Stimulimentioning

confidence: 99%

The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research

2013

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“…Sharon Livesey has proposed the label BED, ie business environmental discourse, for this kind of discourse (Livesey 1999 and2001). The studies seen so far have been undertaken by social researchers within the field of business administration and economy departing from qualitative content analysis (see for example Carlson, Grove & Kangun 1993, Banerjee, Gulas & Iyer 1995or Easterling, Kenworthy, Nemzoff & College 1996. …”

mentioning

confidence: 99%

The Rhetoric of Green Hotels

Frandsen¹,

Johansen²

2017

HJLCB

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The last two decades have seen environmentalism become a core value in western societies. This evolution, and in particular the rise of environmental consumerism, has not only forced the marketplace to be more responsive to products and services promising environmental responsibility, but has also created new types of communication, including new text genres and a new rhetoric. The purpose of this article is to analyse the environmental rhetoric of green hotels in Denmark. The article briefly presents the differences and similarities between political and commercial green discourse and then discusses the paradoxes of green marketing as reflected in the texts of some of the most important green hotel chains and associations of green hotels in Denmark. The article devotes its analysis to select rhetorical aspects of two genres, the green hotel brochure and the green card or towel card.

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“…3, Desember 2014 Jurnal Ekonomi dan Bisnis membuat keputusan pembelian dan merenungkan pilihan ini di dalam pola pikir mereka, tanda-tanda yang berlaku umum, kode dan simbol harus dipopulerkan dan dipublikasikan untuk membantu komunikasi pesan pada produk aman lingkungan. Hal ini diantisipasi bahwa label lingkungan, berpotensi, memprovokasi dan memodifikasi perilaku pembelian, sebagai konsumen yang bersedia untuk mencari informasi tentang produk lingkungan dan untuk membaca label produk untuk informasi pengambilan keputusan yang lebih baik (Carlson et al, 1993).…”

Section: Label-label Produkunclassified