A Consumer Trust Assessment Model for Online Shopping Based on Fuzzy Fusion Decision-Making
Mengtian Zhang,
Di Wu,
Hui Xu
et al.
Abstract:With the rapid development of e-commerce, online shopping has become an indispensable part of people's daily lives. However, consumers often face trust issues during online shopping, such as product quality and seller integrity, which directly impact their shopping experience and purchasing decisions. Therefore, accurately assessing consumer trust has become a crucial task. This study first constructs a consumer trust assessment system, analyzing and selecting key factors related to consumer trust, and establi… Show more
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