“…The importance of sensory evaluation for product development (Al-Obaidy, Khan, & Klein, 1984;Chapman, Lawless, & Boor, 2000;Karoui et al, 2006;King & Heylmun, 1997;Klosse, Riga, Cramwinckel, & Saris, 2004;Stone, 1999;Stone, McDermott, & Sidel, 1991) and for quality control (Barbosa & Vaz-Pires, 2004;Carlton, 1985;Costell, 2002;Etaio et al, 2010;Imm, Lee, & Yeo, 2009;Imm, Shim, & Imm, 2010;Mastrian, 1985;Munoz, 2002;Pecore & Kellen, 2002;Rutenbeck, 1985;Sabbag, Aringoli, Santiago, Costa, & Gonzalez, 2005;Sveinsdottir, Martinsdottir, Hyldig, Jorgensen, & Kristbergsson, 2002;Vaz-Pires & Seixas, 2006) has been reported extensively. However, the average acceptability scores of consumer responses have not been sufficiently meaningful for companies to understand the level of the product's sensory quality despite using different scales such as the 5-point hedonic scale, 9-point hedonic scale, and so on.…”