“…Alternatively, Hoo Fatt and Ouyang (2008) propose a finite strain constitutive model for virgin Styrene Butadiene rubber subjected to a high strain rate monotonic loading. Furthermore, Liu and Hoo Fatt (2011) present constitutive equations, in finite strain, for the dynamic response of rubber under cyclic loading while D' Ambrosio et al (2008), De Tommasi et al (2006 and many others (e.g Chagnon, Verron, Gornet, Marckmann, & Charrier, 2004;Chagnon, Verron, Marckmann, & Gornet, 2006;Dorfmann & Ogden, 2004;Dorfmann & Pancheri, 2012;Horgan et al, 2004;Marckmann et al, 2002;Ogden & Roxburgh, 1999) focus on characterizing main features of the rate independent softening behavior of elastomers, i.e. the Mullins effect 0020-7225/$ -see front matter Ó 2012 Elsevier Ltd. All rights reserved.…”