A conjoint analysis of voice over IP attributes

Zubey, Michael L.; Wagner, William P.; Otto, James

doi:10.1108/10662240210415781

Cited by 19 publications

(8 citation statements)

References 5 publications

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“…Many studies found that quality is still the priority for users. A study using conjoint analysis found that call quality is an important attribute when making a voice call (Zubey at al, 2002). Similarly, a study in 2008 focusing on Japanese customers was conducted using conjoint analysis.…”

Section: Overview Of the Voice Communication Market In Thailandmentioning

confidence: 99%

Untitled

2020

IJMPICT

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This paper aims to investigate consumer preferences for voice calling using two methods via mobile phone-Over-the-top (OTT) voice calling services using the Internet and mobile telephony using cellular networks in different situations-for both formal and casual occasions. In brief, it explores how users prioritize these attributes; service quality, price, and Internet connection requirements. A discrete choice experiment was conducted in Thailand in 2019 with 444 observations. The results reveal that respondents valued service quality most in both occasions, followed by price, and lastly Internet connection requirements. However, in regards to situations of formal usage, consumers valued service quality to a significantly higher degree than prices when compared with casual use situations. Hence, users rely on better quality services over low cost services. It can be implied that users are more likely to employ mobile telephony, the service quality of which is considered to be better, than they are to use OTT in casual situations compared to formal occasions. Implications of these results are also discussed in this paper.

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Section: Overview Of the Voice Communication Market In Thailandmentioning

confidence: 99%

Untitled

2020

IJMPICT

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“…The price of long distance telecommunications is driving the move to cheaper alternatives (Zubey, Wagner, & Otto, 2002). VoIP is one of those options.…”

Section: Current Business Conditions Regarding Telephony and Datamentioning

confidence: 99%

“…Still, there are several disadvantages to using VoIP today, and some that users may find unacceptable. Quality of service (QoS), in some cases, does not meet voice grade quality transmission (Zubey, Wagner, & Otto, 2002).…”

Section: Current Business Conditions Regarding Telephony and Datamentioning

confidence: 99%

“…Pure plays include the likes of Net2Phone, whose focus is in selling wholesale VoIP service; Vonage, with their national VoIP service with over 97,000 subscribers; and 8X8 out of Santa Clara, California, offering local and long distance calling in the U.S. and Canada for less than twenty dollars per month. Other pure plays include Dialpad.com and PhoneFree.com (Zubey, Wagner, & Otto (2002).…”

Section: Stakeholders Driving the New Technologymentioning

confidence: 99%

See 1 more Smart Citation

Voice Over Internet Protocol (VoIP) And One University Application

Whitlock

2005

RBIS

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“…Martocchio, Webster and Baker (1993), Webster and Trevino (1995), Van de Wijngaert (1996, 1999, Bouwman & Van de Wijngaert (2002, 2003 and Zubey, Wagner & Otto (2002) use these research approaches in discussing media choice models, information needs in relation to media choice, e-commerce channel preferences, and Voice over IP. Furthermore, there are some studies in the area of next generation mobile services.…”

Section: Research Approachmentioning

confidence: 99%