A Conceptual Study on the Effect of Learning Tourism Regions on City Marketing

Abstract

The development of technology and transportation facilities allow people for weekend getaways. Nowadays, instead of waiting for longer holidays, people can experience different cultures and history, attend sport events, visit friends or do shopping in a different city during a short time length. This is a rapidly increasing trend in both Europe and the rest of the world which mobilized local officials; thus, city marketing, urban tourism and finally the most recent concept of learning regions all have gained importance. The purpose of this study is to examine the relationship among learning regions, urban tourism and regional economic development in the light of relevant literature. Today, countries, regions and cities are trying to unveil and share their unique local wealth in order to show up at the international arena. In this respect, through branding and marketing of a region (city, town) by restructuring it, regional development will have great benefits. This study will also provide guidelines for local authorities in particular.