“…In a general sense [32], QFD serves as a methodology to support the processes: 1) defining the decision context and the decision maker's objectives, 2) identifying/generating alternatives, 3) creating a decision model, 4) analyzing the alternatives, and 5) selecting the best alternatives. The whole QFD procedure uses a series of matrices (HOQs) to express linkages between input and outputs of different phases of development (e.g., design, manufacturing, and quality control) [34]. Although the integration of QFD and SE has been suggested in the literature, some difficulties in applying QFD exist such as 1) its popularity has not always been translated to successful practice, and 2) when applied inappropriately, it may increase work without producing any benefits [34].…”