A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification

Jiang, Chuandi; Christian, Ronald G.

doi:10.1080/08961530.2022.2078756

Cited by 4 publications

(2 citation statements)

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“…High degree of environmental concern and trust in sustainable producers were found as the antecedents of consumer xenocentrism by Ghaffar et al (2023) leading to sustainable consumption behavior. Jiang and Christian (2023) It is not always possible to account for prejudices towards foreign products through superior product features and functionality; the reason lying behind these prejudices might also be successful representation of an ideal or value that might be aspired and defined by consumers. The related research also reports that most consumersespecially in developing markets -tend to buy foreign products due to socio-psychological factors such as earning respect.…”

Section: Introductionmentioning

confidence: 99%

Investigating the effect of consumer xenocentrism on purchase intention for foreign products

Hall,

Şeyh,

Najmaldın

et al. 2024

Strategic Management

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Background: Broadly defined as preference for another country rather than your own, xenocentrism in the context of consumer and consumption refers to willingness to purchase foreign products even if there are equivalent domestic products that are similar or even better in quality. Purpose: The aim of this study is to determine the effect of consumer xenocentrism on Iraq-Kirkukian consumers' purchase intention for Turkish products. In addition, the study also examines the differences between the demographic variables and xenocentrism. Study design/methodology/approach: To achieve these purposes, a survey was administered to a sampling consisting of 450 individuals selected by using convenient sampling method, and 418 of these surveys were included in the analyses. This sampling consisted of Turkmens, Arabs and Kurds. T-test and ANOVA test were performed to identify the differences between demographic information about the participants and xenocentrism. Factor analysis was done for the scales used in the study, and multiple regression analysis was done later to obtain the effect of consumer xenocentrism on purchase intention for Turkish products. Findings/conclusions: The results of the study reported a positive and significant effect of consumer xenocentrism on purchase intention for Turkish products. In addition, consumer xenocentrism in Kirkukian consumers did not differ according to gender and ethnic identity. Limitations/future research: The research was conducted in the city of Kirkuk, Iraq, which was under adverse political and security conditions and face-to-face survey was limited. The results cannot be generalized since Kirkuk has the most diverse ethnic identity in Iraq and is a place where Turkmens live more densely than other cities. Therefore, conducting this research in other countries would yield different results. In particular, examining the structure of consumer xenocentrism in developed economies would provide additional information about the prevalence and impact of xenocentric tendencies in these countries. It is also important to investigate the impact of consumer xenocentrism on other variables such as product decisions, risk perceptions and willingness to pay.

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Section: Introductionmentioning

confidence: 99%

Investigating the effect of consumer xenocentrism on purchase intention for foreign products

Hall,

Şeyh,

Najmaldın

et al. 2024

Strategic Management

View full text Add to dashboard Cite

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“…Generally, in-group favoritism becomes more pronounced when a person identifies with their group more strongly (Aronson et al, 2018; Jiang & Christian, 2022). Individuals are particularly likely to display in-group favoritism when the in-group is central to their self-concept, and when the given comparison is particularly relevant, or the outcome is contestable (Tajfel & Turner, 1986).…”

Section: Introductionmentioning

confidence: 99%

When Those With Privacy Concerns Show Stronger In-Group Favoritism: Using Personal Information From In-Group and Out-Group Members to Identify Terrorist Threats

Johnson

2023

SAGE Open

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Terrorist threats and attacks provide major risks and sources of public crises in the 21st century. New probabilistic computing technologies possess the capability of increasing the success of identifying terrorist threats and solving cybersecurity and encryption problems more efficiently. However, to identify terrorist threats, these technologies would require the use of a large amount of personal data, which cause potential concerns for privacy. We offer a social-identity explanation of public support for the detection of terrorist threats through the use of online personal data. A survey study ( N = 1,204) revealed strong support for the provided social-identity explanation of public perceptions. As expected, respondents displayed in-group favoritism by more strongly supporting the use of private personal information from out-group members (non-U.S. citizens) than from in-group members (U.S. citizens). The observed in-group favoritism was most pronounced when respondents had both a strong national identity and a strong sense of general privacy concern. The observed differences were independent of respondents’ political orientation and age.

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Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem

Diamantopoulos,

Matarazzo,

Mrad

et al. 2024

Journal of International Marketing

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Focusing on the implications of xenocentric behavior for consumer well-being, we investigate the link between consumer xenocentrism (C-XEN) and consumers’ self-esteem, using conspicuous consumption orientation and brand addiction as mediating variables. To this end, drawing on system justification-, self-concept-, and reference group theories, we develop a competitive mediation model and test it on samples of Italian (N=456) and Peruvian (N=203) consumers. Our results reveal that while the direct effect of C-XEN on self-esteem is negative, C-XEN is also positively related to self-esteem through indirect effects, with conspicuous consumption orientation and brand addiction mediating this relationship. Our findings add to our theoretical understanding of the C-XEN construct and its impact on consumer well-being and have important practical implications for both foreign and domestic producers.

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A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification

Cited by 4 publications

References 53 publications

Investigating the effect of consumer xenocentrism on purchase intention for foreign products

Investigating the effect of consumer xenocentrism on purchase intention for foreign products

When Those With Privacy Concerns Show Stronger In-Group Favoritism: Using Personal Information From In-Group and Out-Group Members to Identify Terrorist Threats

Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem

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