A conceptual framework for understanding and developing entrepreneurial behaviour: implications for social marketers

Abstract

• Inculcating entrepreneurial behaviour is beneficial to both individuals and the society at large. The Theory of Planned Behaviour has been generally applied to understand and examine entrepreneurial behaviour. However, as the underpinnings of this theory are not adequate for understanding the entire process of the development of entrepreneurial behaviour, a more comprehensive theoretical framework is required. Combining the Theory of Planned Behaviour with the Stages of Change Theory provides such a comprehensive theoretical framework. The Stages of Change Theory is used in the social marketing field to facilitate behavioural change, which has also been recently applied in organizational-related studies, such as change management. A methodological and analytical approach is also suggested for empirically validating the framework developed in this study. The implications of this framework for theory and practice are discussed, as are directions for future research, which would be of use to researchers and practitioners in the social marketing field.

The role of entrepreneurial knowledge as a competence in shaping Iranian students’ career intentions to start a new digital business

“…Knowledge is an important predictor because it is commonly viewed as a precondition to volitional action (Frick et al ., 2004). Researchers suggest that entrepreneurial knowledge constitutes the heart of entrepreneurship (Jebarajakirthy and Thaichon, 2015) and significantly affects venture creation decisions and intentions (Kor et al , 2007; Lüthje and Franke, 2003). Additional support for this argument is provided by a study that has been done amongst the students of a Norwegian university, where Kolvereid and Moen (1997) demonstrate that students with entrepreneurial knowledge have stronger entrepreneurial intentions than the others.…”

Promoting condom usage to male sex workers in Thailand: a development of a conceptual framework: social marketing perspective

“…A five-point Likert type scale anchored at one for "strongly disagree" and five for "strongly agree" can be used for items operationalizing these constructs. All the items used in the interview questionnaire were derived from the previous studies that used the SCT while investigating behavioural change (Arden & Armitage, 2008;Grossman et al, 2008;Jebarajakirthy & Thaichon, 2015;Taghdisi, 2010;Wei-Chen Tung et al, 2010). However, these items were modified to suit the purpose of this particular study.…”