A Conceptual Framework for Online Stock Trading Service Adoption

Abstract

Globalization and recent advancement in the deployment of Internet and related technologies, have significantly transformed all sectors of the modern economy. For instance, electronic service has enabled the application of Internet platform in stock trading, thereby empowering individuals across diverse location to engage in trading activities. As established by extant theories on technology acceptance, individuals are expected to exhibit different attitude and behaviour towards new technology. This study aims to develop a conceptual model, which can explain the antecedents of individual investors' intention to adopt online stock trading service. Specifically, this study identifies three new constructs (trust perception, investors' knowledge and economic value) by integrating theory of planed behavior (TPB) and technology acceptance model (TAM), with perspective from transaction cost theory (TCT).

Fortifying Trust, Security, and Privacy in Online Trading Systems: Unlocking their Paramount Significance

“…The study found that when e-investors' expectations regarding the system's perceived security are satisfied, their trust is increased and they are more likely to use these online services, especially if the system is successful in achieving their goals. Trust may be used as a tactical variable, in accordance with Abroud (2012), to lessen the risk associated with conducting business in an uncertain environment. Similar findings have been made by Lee (2009a), Abroud (2012), Abroud et al (2013), Bhuvanam and Mohan (2015), and Maziriri, Mapuranga, and Madinga (2019).…”

“…Trust may be used as a tactical variable, in accordance with Abroud (2012), to lessen the risk associated with conducting business in an uncertain environment. Similar findings have been made by Lee (2009a), Abroud (2012), Abroud et al (2013), Bhuvanam and Mohan (2015), and Maziriri, Mapuranga, and Madinga (2019). These studies found that investor PT had a significant positive impact on the desire to invest in online trading platforms.…”

“…These studies found that investor PT had a significant positive impact on the desire to invest in online trading platforms. Based on an online trading system's reliability and predictability, Abroud (2012) and Lee (2009a) determined PT. Therefore, the goal of this study is to look at how trust affects customer behavior and motivation to utilize an online trading system.…”

“…Ajzen and Fishbein (1980) assert that perceived usefulness develops when an investor believes that using a certain online stock trading will be beneficial. According to Abroud (2012), investors would make the most of technology to the fullest extent if they realize how internet trading may help them and improve their productivity. The majority of studies found evidence in favor of a positive considerable impact of PU of technology on the propensity to embrace online stock trading (Muniandy, 2006;Hemalatha, 2019).…”

A Qualitative Study on the Adoption of Bring Your Own Device (BYOD) Practice

“…Main theories used to explain Information and Communication Technology (ICT) adoption at the individual level are Technology Acceptance Model (TAM, Davis, 1989;Davis, Bagozzi, & Warshaw, 1989), Theory of Planned Behaviour (TPB, Ajzen, 1985Ajzen, , 1991, Innovation Diffusion Theory (IDT, Rogers, 1995), and Unified Theory of Acceptance and Use of Technology (UTAUT, Venkatesh, Morris, Davis, & Davis, 2003). These theories have been extensively used to explain individuals' acceptance and use of an ICT (Knudsen & Roman, 2015;Ramayah, Chiun, Rouibah, & May, 2014;Shih, 2013;Alwahaishi & Snášel, 2013;Abroud, Choong, & Muthaiyah, 2013;Ko & Lu, 2012;Islam, 2011).…”