A conceptual framework for effective organizational adoption of social technologies

Abstract

In this study by focusing on social network sites, wikis, microblogging, video sharing, among others, we identify perspective beneficial attributes of these technologies to support business activities in context of organizational operations and internal/external communication. Specifically, this study seeks to answer three questions: i) What organizational activities can be enhanced by using social technologies, ii) what business value an organization can gain and, iii) how to engage employee, customers and other external stockholders through use of these technologies. In doing so this study reviewed the existing literature in order to identify how organizations can take advantages of social technologies to facilitate their various business activities. Base on features identified from existing studies, a conceptual framework is proposed which includes various conceptual models for effectively adopting social technologies in different organizational activities. We believe this study will help organizations to identify potential business activities and to develop adequate strategies to deploy social technologies in workplace.

Web 2.0 applications usage: A comparative study between Erbil and Istanbul

“…The core of Web 2.0 has been referred to as the masses that use the Web, thereby enabling the creation and sharing of content without the boundary of time and geography (Khatoon, 2016;Hao and Lee, 2015;Alexander and Levine, 2008;Grosseck, 2009). Web 2.0 applications have become ingrained in the daily activities of users through the creation of networks that provide free (or low charge) collaborative, user-friendly platforms (Hao and Lee, 2015;Sadaf et al, 2016).…”

“…Moreover, users have become a medium of spreading information through sharing. Information can be shared with friends, family members, workmates, and total strangers (Khatoon, 2016;Sadaf et al, 2016). Usman and Oyefolahan (2014) noted that no geographical, social, or cultural barriers are encountered in sharing information and experiences.…”