A Conceptual Framework for Attracting Generation Y to the Hotel Industry Using a Seamless Hotel Organizational Structure

Abstract

The increasing sophistication of well-traveled customers and the burgeoning young demographic known as Generation Y constitute major environmental forces that are beyond the lodging industry's immediate control. Generation Y will form the bulk of new hires who, by the nature of their drastic differences in work values and lifestyles, will not be attracted to hotels as they are currently operated. The purpose of the authors in this article is to examine these environmental forces and propose a conceptual framework for an organizational structure at the unit level in the hotel industry that will create an attractive work environment for Generation Y.

Career Planning Strategies and Skills of Hospitality Management Students

“…Additional personality descriptors for Millenials include warm and outgoing, abstract, adaptive, dutiful, sensitive, experimenting, apprehensive, and individualistic (Sweeney, 2006). Other researchers have described the traits of this group as: diverse, skilled, energetic, polite, positive, socially conscious, hopeful, sophisticated, and demanding (Chacko et al, 2012;Eisner, 2005;Spiro, 2006;Ng, Schweitzer, & Lyons, 2010). They can also be considered sheltered and to have a false sense of being "special" and overconfidence as instilled in them by their Boomer parents (Debard, 2004).…”

“…Their need for immediate gratification favors working on multiple short projects rather than long projects and they may lose sight of the ultimate objective. On the other hand, many of their characteristics such as their optimism, ability to collaborate, higher levels of education, free thinking, and determination make them sought after as employees (Spiro, 2006;Chacko et al, 2012).…”

“…Solnet and Hood (2008) concluded that organizations catering to Millennials will have a competitive advantage over their peers. Chacko et al (2012) took this conclusion a step further by proposing that hospitality organizations should modify their structure to better fit the characteristics of Millennials. It is clear by the sheer numbers of Millennials entering the hospitality workforce that they will have a tremendous impact.…”

“…With the combination of the mass entrance of Millennials into the hospitality employment marketplace, the historic and current high turnover rates, the relationship between management turnover and hourly turnover, and the high cost of turnover, the prudent HR manager should take note of the characteristics, desires, perceptions, and skills of this generation (Chacko et al, 2012).…”

The Relationship between Service Quality Dimensions and Behavioral Intentions in the Egyptian Hotel Industry

“…Hung et al (2003) revealed that providing customers with outstanding service quality impacts their satisfaction and https://rpajournals.com/ithj enhances their profits. Today's customers are frequently traveled and know what they want (Chacko et al, 2012).…”