Abstract:Customer-Centred Supply Chain Management (CCSCM) combines the concept of marketing with Supply
Chain Management (SCM) and Demand Chain Management (DCM). SCM is a term used to describe how companies and
locations coordinate the movement of products and services, while DCM refers to the control of interactions between
consumers and suppliers to provide the most value to the consumer at the lowest cost to the DCM as a whole. This research
examines the advantages of both marketing and SCM. Second, it illustrates h… Show more
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