A comprehensive three‐dimensional sustainability measure: The ‘missing P’ of ‘people’ – a vital stakeholder in sustainable development

This study examines if the relationship between corporate social responsibility (CSR) and innovation is homogeneous or depends on the type of CSR practice and/or the type of innovation. The paper focuses on the three dimensions of the “three bottom line” of CSR (economic, social, and environmental) and on the so‐called “fateful triangle” of innovation, which together with studied product and process innovation types also considers organizational innovation. The theoretical framework is based on the resource‐based view and the knowledge‐based view approaches. In analysing sustainable innovation in the Spanish context, we look at a set of firms taking data for the 2009–2014 Spanish Community Innovation Survey. The empirical study uses random effect probit panel data methodology. The results show that, although the positive effect of CSR on innovation is confirmed for the majority of the cases, there are differences depending on the innovation type and the CSR dimension.

mentioning

confidence: 99%

Is the corporate social responsibility–innovation link homogeneous?: Looking for sustainable innovation in the Spanish context

García‐Piqueres

García‐Ramos

2019

“…The reason for scraping images from all mentioned parts of the websites and not only the CSR‐related sections is theoretical in nature. The triple bottom line assumes that to contribute to sustainable development, a company must mind all three bottom lines at the same time (Gallagher et al, 2018). Thus, to get a coherent picture of the level of CSR of a company, all facets of the business need to be regarded.…”

Section: Methodsmentioning

confidence: 99%

“…Wheeler and Elkington (2001) have called for communicating online along these principles even before the Internet has become a mass communication medium. However, “research on all three dimensions of sustainability and potential antecedents such as culture is limited” (Gallagher et al, 2018, p. 781).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Arguing that the CSR activities of companies match their communications (Basu & Palazzo, 2008), this triple bottom line should largely be reflected on corporate websites as one of the most important tools of CSR communication (Capriotti & Moreno, 2007) and on its social media channels to engage in more interactive CSR communication (Johansen & Ellerup Nielsen, 2011). “The importance of balance regarding actions toward the planet, profit and people is paramount in moving sustainability forward” (Gallagher, Hrivnak, Valcea, Mahoney, LaWong, 2018, p. 782). It is proposed—and tested—here that this tripartite understanding of corporate responsibilities is not only reflected in the written content (e.g., Martínez‐Ferrero, Garcia‐Sanchez, & Cuadrado‐Ballesteros, 2015; Fifka & Drabble, 2012), but also in the visuals.…”

Section: Introductionmentioning

confidence: 99%

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Visualizing the triple bottom line: A large‐scale automated visual content analysis of European corporations' website and social media images

Lock

Araujo

2020

With the "visual turn" online, images have become increasingly important for companies to attract stakeholders to their online CSR communication. To investigate in how far businesses' visual sustainability language reflects a balanced triple bottom line, this study compared the most profitable European corporations' websites images (N = 21,841) and visual Twitter posts (N = 3,637) through automated content analysis using computer vision algorithms. The findings of this big data-analysis reveal that European companies overemphasize the financial bottom line on both owned and shared media. The channel matters as firms are more likely to communicate people-, planet-, and profit-related images via social media than their website. Corporations from environmentally sensitive industries tend to highlight the social dimension, though this is where they impact less, and do so more often through their website. Thus, this study confirms the criticism that the business case is dominant in CSR strategies also for visual communication.

“…This definition covers a wide range of initiatives through which businesses not only attempt to gain financial reward but take steps toward social (e.g., bolstering projects to improve education, population quality of life) and environmental welfare (e.g., use of renewable energy, reduction of air, and water pollution; Aguinis & Vaschetto, 2011). These therefore are steps in the direction of a sustainable perspective toward business (Gallagher, Hrivnak, Valcea, Mahoney, & LaWong, 2018).…”

Section: Introductionmentioning

confidence: 99%

Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response

Medina

Martínez‐Fiestas

Viedma-del-Jesús

et al. 2020

Several studies indicate that corporate social responsibility (CSR) has a positive impact on consumer response. However, in spite of its effect can greatly vary, not all types of CSR have been equally examined. The current study evaluates, for the first time, the impact of living wage (LW) on consumer response through a comparative analysis with another CSR initiative, fair trade (FT), whose impact has been the subject of wide research. The findings suggest that LW has a greater effect on the perceived value of commercial proposals than FT within the segment of consumers that values CSR (prosocial). Moreover, each initiative generates a high level of processing fluency among this group. However, the main difference with LW is that it also exerts a positive impact on consumers that are averse to CSR (non‐prosocials). The findings are examined taking into consideration the beneficiary proximity. Academic, methodological, business, and social implications are identified.