A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform

Ngo, Thi Thuy An; Nguyen, Hoang Lan Thanh; Nguyen, Hoang Phi; Mai, Ho Truc Anh; Mai, Thi Huyen Tran; Hoang, Phuoc Long

doi:10.1016/j.heliyon.2024.e35743

Heliyon

2024

DOI: 10.1016/j.heliyon.2024.e35743

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A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform

Thi Thuy An Ngo,

Hoang Lan Thanh Nguyen,

Hoang Phi Nguyen

et al.

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A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform

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References 114 publications

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