A Comprehensive Review of Multimarket Competition Research

Yu, Tieying; Cannella, Albert A.

doi:10.1177/0149206312462456

Cited by 119 publications

(151 citation statements)

References 102 publications

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“…We start with the premise that MNEs compete on a global basis, often interacting with each other through multimarket contact (Jayachandran, Gimeno, & Varadarajan, 1999;Yu & Cannella, 2013), if not for the purpose of containing competition (Hymer, 1976). Thus two simultaneous forces are in effect.…”

Section: Theory Developmentmentioning

confidence: 99%

IP litigation is local, but those who litigate are global

Beukel

Zhao

2018

J Int Bus Policy

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The importance of managing intellectual property (IP) on a global basis has been widely acknowledged by scholars and practitioners alike. However, we still have limited understanding of how multinational enterprises (MNEs) chooseamong all the countries they do business in -where to file for IP protection and where they exercise their IP rights through litigation. In this study, we examine MNEs' strategic choices of patenting and litigation locations through the lens of global competition. We argue that, while IP protection is local, relying on local policies and institutions, firms engaging in litigation are global. Thus, they prefer to litigate in the few countries with substantial track records to send strong signals to competitors elsewhere. This is particularly true for highly concentrated industries, where the same competitors face off in various countries, and for firms with radical innovations, which require expertise for a convincing verdict. We find supportive evidence of country, industry, and firm effects from extensive interviews with industry insiders and a comprehensive dataset documenting all the IP-related activities of Fortune Global 500 companies from 2007 to 2014. We discuss how the strategic choices made by global firms, in turn, influence the effectiveness of local policies and IP harmonization efforts across countries.

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Section: Theory Developmentmentioning

confidence: 99%

IP litigation is local, but those who litigate are global

Beukel

Zhao

2018

J Int Bus Policy

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“…; Ciliberto and Williams ; Skilton and Bernardes ). The reason, according to multimarket theory, is that fear of retaliation in other markets deters firms from aggressively using their power in any one market (Yu and Cannella ).…”

Section: Introductionmentioning

confidence: 99%

Multimarket Contact and the Use of Power in Buyer–Supplier Relationships

Reimann

Shen

Kaufmann

2017

J of Business Logistics

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Buyers and suppliers often have multiple business relationships with each other across different geographical and product markets, forming a potentially complex web of connections. What happens between the firms in one geographical or product market may influence their interactions in others. Prior research in strategic management has found that similar multimarket contact in horizontal relationships between competitors has important consequences for the firms’ use of market power. However, the consequences of multimarket contact in vertical buyer–supplier relationships remain unexplored. Building on resource‐advantage theory, this study proposes that multimarket contact between buyers and suppliers is linked to their respective propensity to use three types of mediated power in their relationships (i.e., reward, coercion, and legal legitimate) and that the effects of multimarket contact differ between buyers and suppliers. A vignette study with 143 purchasing managers and 137 business‐to‐business sales managers tests the developed hypotheses. The findings show that a higher level of multimarket contact encourages suppliers to use legal legitimate power to a greater extent and encourages buyers to use reward power to a greater extent but legal legitimate power to a lesser extent.

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“…Moving from Mathews and Robinson (2008), we speculate that it might be fruitful to elaborate a multidisciplinary framework that shows the interrelations between the advantages of internal capital market and the creation of market power. Additionally, we maintain that multipoint competition and competitive action-reaction literature (Yu and Cannella 2013) may refresh the market power perspective of unrelated diversification strategy. For instance, we suggest to investigate how unrelated diversification may be able to support the reshaping of single-business strategic postures to reply to rival attacks (D'Aveni 1995).…”

Section: Value-enhancing Driversmentioning

confidence: 95%

Revamping research on unrelated diversification strategy: perspectives, opportunities and challenges for future inquiry

Picone

Dagnino

2015

J Manag Gov

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With the aim of achieving an advanced understanding of current research on unrelated diversification and providing fruitful groundwork to foster active interchange between disciplinary traditions, this paper detects articles from two relevant research streams; i.e., strategic management and financial economics. We first provide a brief overview of management thinking on unrelated diversification strategy. Then, we present a conceptual map that offers a comprehensive appreciation of unrelated diversification strategy antecedents (i.e., environmental and institutional, organizational value-enhancing, and managerial drivers), implementation process (i.e., managerial complexity, misallocation of resources, and structural inertia), and consequences (i.e., diversification premiums and discounts). Finally, we unpack the major gaps in our current knowledge that may help refocus the research agenda on unrelated diversification strategy and revamp the apparent waning proclivity of this issue.

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A Comprehensive Review of Multimarket Competition Research

Cited by 119 publications

References 102 publications

IP litigation is local, but those who litigate are global

IP litigation is local, but those who litigate are global

Multimarket Contact and the Use of Power in Buyer–Supplier Relationships

Revamping research on unrelated diversification strategy: perspectives, opportunities and challenges for future inquiry

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