A Comprehensive Review of Literature on OTT Platforms

Abstract

OTT Platforms has been in demand ever since the pandemic hit the world. During and after pandemic the demand for OTT Platforms is increasing by bits and leaps. The existence of OTT Platforms before pandemic was there but was confined to certain countries and viewers. Due to spare time during lockdown in pandemic, people had explored the different aspects of OTT Platforms. Many viewers of cinema had begun adopting OTT Platforms as their entertainment tool. The content that OTT Platforms provide, is different from that of traditional tools of entertainment. The current paper talks about the findings of various research work (literature) that has been done in the field of OTT Platforms so far and how OTT Platforms have evolved from time to time. Even, few of research papers were only limited to certain country’s aspect whereas, regional aspect in OTT Platforms is less touched upon. This paper focuses on identifying those dimensions of OTT Platforms which have not taken for research or less literature is available for the same. However, the journey of OTT Platforms research has just begun, and it will take new tricks and turns in coming few years as the cinemas are greatly affected by these platforms.