A Complicated Transformation:<i>BEYONCÉ</i>, “Blue,” and the Politics of Black Motherhood

Baade, Christina

doi:10.1080/03007766.2019.1555887

Cited by 3 publications

(2 citation statements)

References 17 publications

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“…Lobpries et al (2017), Gilmour and Rowe (2010) and Arai et al (2013) examined the positioning of athletes. Popular singer Beyoncé’s positioning is the subject of multiple studies (Baade, 2019; Olutola, 2019), and celebrity Kim Kardashian’s positioning has been qualitatively assessed (Sastre, 2014; Marsden, 2018). Further, the repositioning of writer Elizabeth Gilbert and former first lady of the USA Michelle Obama has been examined by Johns and English (2016) and Brown (2012), respectively.…”

Section: Resultsmentioning

confidence: 99%

A thematic exploration of human brands: literature review and agenda for future research

Osorio

Centeno

Cambra‐Fierro

2020

JPBM

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Purpose The purpose of this study is threefold. First, human brands are conceptualized and the distinction between them and personal brands is established. Second, human-brand research is reviewed in light of a strategic brand management framework and gaps in the knowledge that may suggest new research pathways are identified. Third, the extent to which a brand management model designed for products could be applied to human brands is explored. Design/methodology/approach A systematic literature review was conducted in this study. The content analysis of the selected set of papers allowed the assessment of the state of this field of brand management and the identification of proposals for future research. Findings Substantial research exists on different aspects of human brands. However, these studies are fragmented in nature, thus highlighting the need for specific and complete human-brand management models. Research limitations/implications A limitation of this literature review is that it is based on a sample of papers collected by one specific criterion; furthermore, the way the papers were classified may be challenged. However, this study provides a comprehensive picture of studies on human brands available today. Originality/value A parsimonious distinction and connectivity between human and personal brands suggest a branding-by-individual continuum. Additionally, to the best of the authors’ knowledge, this study is the first identifiable one that summarizes the growing literature on human brands, reveals important gaps in the knowledge and calls for the development of particular human-brand management models.

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Section: Resultsmentioning

confidence: 99%

A thematic exploration of human brands: literature review and agenda for future research

Osorio

Centeno

Cambra‐Fierro

2020

JPBM

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“…It can be argued that Beyoncé's Grammys performance (she wore a flowered crown and a yellow/golden robe) represented Black motherhood in terms of the sensual, bodily, and religious, which as Christiana Baade writes, "was risky considering North American society's tendency to objectify women-identified performers while denying their artistic agency; to treat motherhood as an obstacle to public participation, which women must solve on an individual basis; and to dehumanize, pathologize, and sexualize representations of black women, especially black mothers." 31 However, since the meaning-making in I Have Three Hearts asks fans to reconsider Western art historical motherhood, the question of where Black womanhood is in the photo-series remains.…”

Section: Be Yoncé's Cons T Ruc T Ed N a Rr At I V Es Of Mot Herhoodmentioning

confidence: 99%

From Venus to “Black Venus”: Beyoncé’s I Have Three Hearts, Fashion, and the Limits of Visual Culture

Thompson

2020

Fashion Studies

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In 2016, Lemonade was lauded as “Black girl magic” for the ways the hour-long HBO special (and subsequent album) celebrated Black women and the Southern gothic tradition. It also was the first hint of Beyoncé paying homage to West African Yoruba traditions. At the 2017 Grammys, her performance was both an invocation of the sacred in Western art history and further homage to Yoruba. The performance opened with poetry by Warsan Shire, and snapshots of her daughter, Blue Ivy, but the highlight was Beyoncé’s gold gown, and crown, and gold accessories, all of which symbolized the African goddess Osun. Released just before her Grammys performance, the I Have Three Hearts photo-series circulated as pregnancy images (she was pregnant with twins), but it also functioned as a repository of Beyoncé’s invocation of the sacred in Western culture, as embodied in Venus, and the African goddess, often labelled as “Black Venus.” This article is an examination of three images in the I Have Three Hearts series, taken by Awol Erizku, and the series’ accompanying poetry by Shire. I argue that it raises important questions about the role of visual culture in fashion and popular culture. Is Beyoncé the Venus of the twenty-first century? Does this photographic series remap Western visual culture to reimagine Black womanhood in the discourse on sexuality? Or, it is an example of pastiche in postmodern culture wherein truncated information is authorized, making everyone an expert without the demand for historical context?

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Beyoncé: At Work, On Screen, and Online Edited by Martin Iddon and Melanie L. Marshall. Bloomington: Indiana University Press, 2020.

Harper

2023

J Soc American Mus

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A Complicated Transformation:BEYONCÉ, “Blue,” and the Politics of Black Motherhood

Cited by 3 publications

References 17 publications

A thematic exploration of human brands: literature review and agenda for future research

A thematic exploration of human brands: literature review and agenda for future research

From Venus to “Black Venus”: Beyoncé’s I Have Three Hearts, Fashion, and the Limits of Visual Culture

Beyoncé: At Work, On Screen, and Online Edited by Martin Iddon and Melanie L. Marshall. Bloomington: Indiana University Press, 2020.

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