Abstract. In this article, we prove that convex functions and log-convex functions obey certain general refinements that lead to several refinements and reverses of well known inequalities for matrices, including Young's inequality, Heinz inequality, the arithmetic-harmonic and the geometric-harmonic mean inequalities.Mathematics subject classification (2010): 15A39, 15A60, 15B48, 26A51, 47A30, 47A60, 47A63.