1956
DOI: 10.1287/opre.4.1.104
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A Competitive-Bidding Strategy

Abstract: A method is presented that determines optimum bids in a competitive-bidding situation where each competitor submits one closed bid. The number of bidders may be large or may be unknown. This method makes use of the previous “bidding patterns” of all possible opposition bidders and in the case where the bidding is on contracts, the estimated probability distribution of the cost of fulfilling the contract. The case where a number of bids are to be submitted simultaneously is also discussed.

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Cited by 443 publications
(226 citation statements)
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“…One of the early, notable contributions to the field is by Friedman (1956) on competitive bidding strategy. It involves maximising the expected profit from a single tender where each competitor submits a closed bid by selecting a mark-up on cost that maximises expected value of the profit -which is the product of the mark-up and the probability of winning the contract (Runeson and Skitmore 1999).…”
Section: Theorymentioning
confidence: 99%
“…One of the early, notable contributions to the field is by Friedman (1956) on competitive bidding strategy. It involves maximising the expected profit from a single tender where each competitor submits a closed bid by selecting a mark-up on cost that maximises expected value of the profit -which is the product of the mark-up and the probability of winning the contract (Runeson and Skitmore 1999).…”
Section: Theorymentioning
confidence: 99%
“…The first probability-based bidding model was proposed by Freidman (Friedman, 1956). Many researchers have discussed the validity and practicality of such probabilistic monetary value models (Gates, 1976;Benjamin and Meador, 1979;Ioannou, 1988).…”
Section: Previous Studiesmentioning
confidence: 99%
“…The first Ph.D. in operations research was granted for a dissertation that presented a model to help bidders decide how to bid in a sealed bid auction. (See Friedman 1956, 1957.) The model was a decision theory model.…”
Section: Operations Research/management Science and Engineeringmentioning
confidence: 99%