A Comparison of Three Online Recruitment Strategies for Engaging Parents

Dworkin, Jodi; Hessel, Heather; Gliske, Kate; Rudi, Jessica H

doi:10.1111/fare.12206

Cited by 91 publications

(67 citation statements)

References 31 publications

(53 reference statements)

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“…Once fathers were specifically targeted using both language and Facebook's “target audience” tool, recruiting fathers was relatively low‐cost and time‐efficient. This accords with other research examining the efficiency of online advertising (e.g., Thornton et al, ), although not all research has found this to be the case (e.g., Dworkin, Hessel, Gliske, & Rudi, ). In our study, the efficiency of online recruitment provided the opportunity to “iteratively update” a range of recruitment strategies and ensure our final sample was inclusive of fathers.…”

Section: Discussionsupporting

confidence: 89%

Recruiting fathers for parenting research using online advertising campaigns: Evidence from an Australian study

Leach

Bennetts

Giallo

et al. 2019

Child

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Background Fathers are underrepresented in parenting and child health research. Given there is a strong link between fathers' parenting behaviour and children's well‐being, there is a need to find ways to engage fathers more consistently. The current short report provides information and learnings about recruiting fathers online using social media. Results are drawn from an Australian study that aimed to recruit roughly equal numbers of mothers and fathers to participate in a survey about employment, parenting, and health, using online advertising. Methods First, a series of five Facebook advertising campaigns were run, aimed at “parents” generally (i.e., gender‐neutral). A lack of recruited fathers prompted a second series of six Facebook campaigns aimed solely at fathers. All campaigns targeted employed adult parents of children (≤18 years) in Australia using Facebook's “Adverts Manager.” Results The 11 campaigns recruited a total of 1,468 fathers. The vast majority of these fathers were recruited using the advertisements specifically aimed at fathers (n = 1,441). Gender‐neutral campaigns inviting and selecting “parents” to participate in the study overwhelmingly yielded samples of mothers. Similarly, advertisements inviting both “mums and dads” resulted in very low recruitment of fathers. Conclusions The extremely low numbers of fathers recruited using the gender‐neutral “parent‐focused” campaigns was unexpected. Potential reasons for this include low engagement with gender‐neutral parenting terms, and/or that mothers were disproportionally exposed to the Facebook advertisements. These learnings suggest that father‐focused recruitment is required to target and engage fathers in parenting research and services.

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Section: Discussionsupporting

confidence: 89%

Recruiting fathers for parenting research using online advertising campaigns: Evidence from an Australian study

Leach

Bennetts

Giallo

et al. 2019

Child

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“…Participants were compensated using the Qualtrics Panels workforce system, which was the equivalent of $4 for the presurvey and $2 for the postsurvey. These types of online marketplace services are growing in their use by extension professionals (Dworkin, Brar, Hessel, & Rudi, 2016a) and social science researchers, especially to recruit for hard-to-reach samples (Smith, Sabat, Martinez, Weaver, & Xu, 2015), and few differences have been found between traditionally recruited samples and online samples (Clifford & Jerit, 2014;Dworkin, Hessel, Gliske, & Rudi, 2016b). Participants for the original study were invited to complete a postsurvey 3 months later; however, only data from the initial survey was used for the present study.…”

Section: Participantsmentioning

confidence: 99%

Positive Parenting and Parental Conflict: Contributions to Resilient Coparenting During Divorce

et al. 2019

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Objective To examine the influence of positive parenting and parental conflict on the coparenting alliance. Background Research indicates that child and family outcomes after divorce are affected by the quality of the coparenting relationship between parents, with many divorce education programs focusing on coparenting as a core programmatic component. Less is known about how positive parenting and parental conflict affect the coparenting alliance. Method This study collected online survey data from a convenience sample of divorcing parents (N = 430). Participants completed measures of parenting, parental conflict, and coparenting alliance. Regression and simple slope analyses were performed with parental conflict and positive parenting as predictors of coparenting alliance. Results Positive parenting and parenting conflict both predicted the coparenting alliance. Low levels of conflict predicted high levels of coparenting when positive parenting was high and moderate; however, conflict did not predict alliance when positive parenting was low. Conclusion Parents who engaged in moderate to high positive parenting had the anticipated negative relationship between conflict and coparenting alliance, but this did not hold true for parents who engaged in below average positive parenting, suggesting that both parenting and conflict play a role in a resilient coparenting alliance. Implications Divorcing parents' parenting skills may be important to consider when deciding on prevention and intervention efforts aimed at supporting their coparenting alliance. Therefore, divorce education programs may benefit from incorporating content related to positive parenting and parents with weaker parenting practices may need different types of intervention.

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“…In their study, the demographics of US population were 50.8% F, 74.8% Caucasian, and 52.4% married. Age was not part of their demographics analysis [14]. Compared to national data, we showed similar gender demographics.…”

Section: Discussionmentioning

confidence: 58%

Crowdsourcing utility estimation for spina bifida in the general population

Jiang

Inouye

Wang

et al. 2017

PRM

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INTRODUCTION Cost-utility analyses (CUA) are useful when the treatment conditions depend on patient preferences that are in turn dependent on health state utility value. Spina bifida (SB) is an example of such a preference-sensitive condition. Historically, the SB utility value for CUA has been gathered via a traditional face-to-face interview. However, due to funding and time constrains, utility estimation via online crowdsourcing has recently gained popularity. Our aim was to estimate the utility value for a generic SB health state using a validated online tool. METHODS A cross-sectional survey of American adults was conducted using the time-trade-off (TTO) method. Participants were recruited from an online crowdsourcing interface, Amazon’s Mechanical Turk (mTurk). Demographic information and prior knowledge of SB were assessed. Respondents were provided a written passage and an online video explaining SB and its potential associated comorbidities. Participants were queried on hypothetical ascending time-trades from a child-parent dyad perspective to determine the utility of a SB health state in an affected 6-year-old child. Respondents were also asked to indicate the percentage of time traded from their life in relation to their child’s. Utility estimates were then calculated and compared using bivariate and multivariate analyses. RESULTS We obtained 503 responses (85% response rate). Mean respondent age was 34 (± 11); 247 (49%) were female; 386 (77%) were white; 189 (38%) were married, and 234 (46%) had children. Mean proportion of longevity traded by participants in the dyadic interaction was 66% (± 27) from the parent’s life. Only 51 respondents (9%) reported having “ample” prior knowledge of SB; 8 respondents (0.02%) had SB themselves. Few others had previous experience with SB or myelomeningocele either in a child (4, 1%), or friend/relative (28, 5%). Compared with a perfect health state of 1.0, we found mean utilities of 0.85 (± 0.20) for SB. CONCLUSIONS Utility estimation for SB is feasible through crowdsourcing, and the resultant values are similar to previous estimates using traditional techniques. Subjects view the SB health state to be inferior to perfect health.

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A Comparison of Three Online Recruitment Strategies for Engaging Parents

Cited by 91 publications

References 31 publications

Recruiting fathers for parenting research using online advertising campaigns: Evidence from an Australian study

Recruiting fathers for parenting research using online advertising campaigns: Evidence from an Australian study

Positive Parenting and Parental Conflict: Contributions to Resilient Coparenting During Divorce

Crowdsourcing utility estimation for spina bifida in the general population

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