A comparison of three models to explain shop‐bot use on the web

Abstract

An ongoing requirement in the 21st century is that marketers must understand the impact of the network economy on buyer behavior. Although new models will certainly be developed, it seems reasonable that existing models of buyer behavior will still apply. This study uses structural-equations modeling to test if three popular models of behavioral intent -the theory of reasoned action, the theory of planned behavior, and the technology acceptance model -work in a network context. It recommends the technologyacceptance model as superior to the others in the current network context, and also shows how to check and account for the presence of common method bias in a single source instrument. ᭧

Understanding behavioral sources of process variation following enterprise system deployment

“…These scales drew upon similar scales used in the literature on behavioral intent and applications of the theory of reasoned action (e.g., Fishbein and Ajzen, 1975;Gentry and Calantone, 2002). Items on this scale of short-term reactions included statements such as "As soon as the system goes live, I would be likely to adopt the type of processing activities supported by the system in place of my previous activities" (reverse-coded) and "As soon as the system goes live, I would be likely to attempt to make use of alternate procedures not directly supported by the system."…”

Trust In and Adoption of Online Recommendation Agents

“…In particular, Gentry and Calantone (2002) tested three models explaining behavioral intentions to adopt shopbots (recommendation agents): Theory of Reasoned Action (TRA) (Ajzen and Fishbein, 1980;Fishbein and Ajzen, 1975), Theory of Planned Behavior (TPB) (Ajzen, 1985;Ajzen, 1989;Ajzen, 1991), and TAM (Davis, 1989). They found that TAM explains more variance of shopbot adoption than TRA and TPB.…”

Fatores do índice de prontidão à tecnologia (TRI) como elementos diferenciadores entre usuários e não usuários de internet banking e como antecedentes do modelo de aceitação de tecnologia (TAM)

“…Uma série de estudos já examinou o efeito dos construtos PU e PEOU e os conceituaram como importantes determinantes do uso de sistemas interativos (Gentry & Calantone, 2002;Mathieson, 1991;Meuter et al, 2000;Robey, 1995;Taylor & Todd, 1995). Os estudos de Moore e Benbasat (1991) e Agarwal e Prasad (1997), com adotantes iniciais, avaliando características de inovações, apresentaram resultados que evidenciaram a utilidade e a facilidade percebida, além da compatibilidade, como os construtos mais influentes na decisão de uso contínuo de tecnologia.…”