A Comparison of the Entropy Model and the Hendry Model

Herniter, Jerome

doi:10.2307/3150990

Cited by 15 publications

(5 citation statements)

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“…Bemmaor (1979) employed the binomial runs test in the study of French panel data for regular coffee, instant coffee, and margarine and found that the zero-order hypothesis could not be rejected in 84%, 71%, and 56% of the cases, respectively.3 2Wierenga (1974) reports brand switching on successive purchase occasions of 8.9%, 11.4%, and 26.3% for the food product, beer, and margarine respectively (p. 12). These switching levels are considerably lower than the brand switching activity of about 40% found with the US consumer panel data (see, for example, Herniter 1974 andMassy 1966).…”

Section: The Order Of the Brand Choice Processmentioning

confidence: 73%

An Investigation into the Order of the Brand Choice Process

et al. 1984

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This paper investigates the order of the brand choice process at the individual family level using a variety of tests: , likelihood ratio, binomial runs, and multinomial runs tests. The test of stationarity developed permits separate analyses for stationary and nonstationary purchase sequences. Our analyses indicate that the purchase sequences of a majority of stationary consumers are consistent with the zero-order assumption. This result is observed for all the nine frequently-bought packaged goods studied with the use of panel data and for a product category (soft drinks) using experimental data.stochastic brand choice-order of the process

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Section: The Order Of the Brand Choice Processmentioning

confidence: 73%

An Investigation into the Order of the Brand Choice Process

et al. 1984

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“…In the strategic management literature, the work of Hunt (1972) provided the impetus for studies of "strategic groups" in a number of industries (e.g., Newman 1978, Cool and Shendel 1987, Fiegenbaum and Thomas 1990, Lewis and Thomas 1990). In the marketing literature, the work of Hemiter (1974) and Hendry (1976) provided the impetus for a number of studies that attempted to derive market structure and competition based on brand switching (e.g., Hauser and Wisniewski 1982, Fraser and Bradford 1983, Grover and Srinivasan 1987, Jain et al 1990, Bucklin and Srinivasan 1991. The focus of our effort is to unite and extend these two streams of literature in an application to the hotel industry.…”

Section: Defining Competitive Sets Of Hotel Brands Through Analysis Omentioning

confidence: 99%

“…These multiple-brand "switching segments" were, for analytical convenience, grouped back together in Bass's derivation of the theory of stochastic brand choice. Methods of partitioning markets into mutually exclusive sets of alternatives-in which within-set switching was higher than across-set switching-were developed by Hemiter (1974) and Hendry (1976). These methods are described in Rubinson et al (1980).…”

Section: Brand Switching and Market Partitioning Studiesmentioning

confidence: 99%

Defining Competitive Sets of Hotel Brands Through Analysis of Customer Brand Switching

Morgan

Dev

1994

Journal of Hospitality & Leisure Marketing

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Identification of a lodging brand's competitive set is a necessary prerequisite to the formulation of effective marketing strategies. The authors use analytical techniques established in empirical studies of consumer packaged goods markets to analyze market share and brand switching. They show, for the first time, that competitive sets of hotel brands can be characterized in terms of consumer characteristics such as usage context and level, post-purchase satisfaction and demographic measures. The implications of the results for the formulation of marketing strategy are discussed.

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“…Another model for brand choice is Hendry's model [5,7] where instead of maximizing the entropy model, we maximize the exclusion function defined in the model. This gives [7]^P…”

Section: S=-kf T Plnpmentioning

confidence: 99%