A comparison of proactive and reactive environmental strategies in green product innovation

Genç, Ebru; Benedetto, C. Anthony Di

doi:10.1504/ijisd.2019.100377

Cited by 10 publications

(12 citation statements)

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“…Notwithstanding the magnitude of green product innovation for organizations' sustainable growth and contribution to societal sustainability (Xie et al, 2019), how green product innovation can be facilitated by strategic postures of organizations has not been fully comprehended (Khan, Dhir, et al, 2021). The few studies in this stream have largely focused on the predictive role of general environmental strategies (Genc & Benedetto, 2019) or general sustainability orientation (Cheng, 2020). Recent academic attention has been drawn to a specific form of environmental strategy, namely green entrepreneurial orientation (green EO), defined as the extent to which an organization is strategically proactive, risk‐taking, and innovative in initiating and introducing green innovative products or services into the market (Luu, 2020a).…”

Section: Introductionmentioning

confidence: 99%

Fostering green product innovation through green entrepreneurial orientation: The roles of employee green creativity, green role identity, and organizational transactive memory system

Tuan

2022

Bus Strat Env

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Developing new green products is critical to an organization's achievement of sustainable goals as well as competitive advantage. This study aims to unravel the mechanisms through which organizations with green entrepreneurial orientation (green EO) can foster green product innovation. The dataset for testing these mechanisms was garnered from employees and managers who worked in manufacturing firms based in an Asia‐Pacific market. Through a multilevel analysis of the data, the study revealed the positive nexus between organizational green EO and green product innovation. The results of the study further lent credence to employee green creativity as a mediation path for such a relationship. Furthermore, employee green role identity and organizational transactive memory system were found to fortify the linkage between green EO and employee green creativity. These results suggest to organizations how to optimally translate their green entrepreneurial strategy into new green products that met customer preferences and societal expectations.

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Section: Introductionmentioning

confidence: 99%

Fostering green product innovation through green entrepreneurial orientation: The roles of employee green creativity, green role identity, and organizational transactive memory system

Tuan

2022

Bus Strat Env

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“…The European Commission [64] has described eco-innovation as "eco-innovation as any form of innovation resulting in or aiming at significant and demonstrable progress towards the goal of sustainable development, through reducing impacts on the environment, enhancing resilience to environmental pressures, or achieving a more efficient and responsible use of natural resources." However, Genç and Benedetto [6] and Blanco et al [30] show no direct association between companies' eco-friendly strategies and operating and financial performances. Similarly, Molina-Azorín et al [29], Son et al [31], and Hsiao and Wang [36] have established that a green environment and organizational performance have an indirect relationship.…”

Section: Eco-innovation As a Mediatormentioning

confidence: 97%

“…Thus, companies are also susceptible to environmental hazards due to social pressure and employing diverse initiatives to minimize these environmental hazards [4,5]. According to Genç and Benedetto [6] and Hart and Ahuja [7], the previous literature demonstrates the awareness and importance of environmental protection, and highlights several imperative variables for the companies' green environment. According to Vithessonthi [8] and Quazi et al [9], several pieces of research have advocated the prominence of distinctive determinants for proactive environmental Sustainability 2021, 13, 9479 2 of 26 strategies, for instance, planning and operating practices (POP) and communicational practices (CP).…”

Section: Introductionmentioning

confidence: 99%

“…The third is known as the communicational practices, which are involved throughout the implementation process to track the practices in the right direction [25,26]. Ecofriendly companies are more competitive due to the proactive approach to environmental hazards [4,6]. Recent studies are reinvestigating, not only the factors which have remained eco-friendly, but how and with whose efforts these companies remain eco-friendly [27][28][29][30].…”

Section: Introductionmentioning

confidence: 99%

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Drivers of Proactive Environmental Strategies: Evidence from the Pharmaceutical Industry of Asian Economies

et al. 2021

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The objective of the undertaken study is to investigate the association between proactive environmental strategy (PES) and its determinants, such as planning and organizational practices (POP) and communicational practices on sustainable development through the operating and financial performances of the pharmaceutical sectors of south Asian countries. Moreover, we examine this relationship through the eco-innovations as a meditator and technological advances as a moderator. We developed a modified conceptual model and questionnaire and verified by 856 responses from the region’s pharmaceutical sectors. We have tested our hypothesized research model and hypotheses through SEM-based modeling. The findings confirm that proactive environmental strategy and its determinants, for instance, organization and planning practices, operating practices, and communicational practices, have a positive and significant influence on pharmaceutical firms’ sustainable development through operational and financial performance. The findings further show the substantial role in eco-innovation as a mediator and technological advances as a moderator on the sustainable development in this relationship. Subsequently, eco-innovation and technological advances lessen ecological hazards and increase companies’ functioning. Therefore, the undertaken study demonstrated and concurrently ascertained towards sustainable development of environmental and economic leaders. The practical implications are equally important for every stakeholder, such as the community, policymakers, companies, and regulatory agencies concerned with fostering eco-friendly controlling exercises.

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“…Despite this, as the pursuit of PES involves a huge amount of investment, other researchers have reservation about if this strategic pursuit would indeed dampen corporate profitability (e.g., Albertini, 2013; Genc & Benedetto, 2019; Kim, 2018). Among them, some have further subscribed to the “low hanging fruit principle” to argue that while corporate efforts to proactively prevent pollution would enable firms to enjoy initial cost savings from rectifying existing inefficiencies, such savings would become increasingly difficult to realize once the more obvious inefficiencies have been fixed (Ju et al, 2020).…”

Section: Conceptual Development and Hypothesesmentioning

confidence: 99%

Strategic motives and performance implications of proactive versus reactive environmental strategies in corporate sustainable development

2022

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This study proposes and empirically tests a model delineating how different environmental motives would affect the practice of proactive and reactive environmental strategies, and ultimately corporate market performance. It also explores the moderating role of competitive intensity for the motiveÀstrategy and strategyÀperformance relationships. By surveying manufacturing firms operating in the Pearl River Delta region of China, the study has derived several important findings. To summarize, the findings reveal that while performance-based motivation drives the practice of proactive environmental strategy, it curtails the practice of reactive environmental strategy. Conversely, regulation-based motive exerts exactly opposite influences on these two strategies. The findings further highlight that proactive environmental strategy directly enhances corporate market performance, and this enhancing effect will be strengthened as competitive intensity increases.However, reactive environmental strategy is found not to exert any significant direct influence on such performance, and competitive intensity does not moderate this influence too. Last, while competitive intensity does not moderate the positive influence of promotion-based motive on proactive environmental strategy, it strengthens the negative influence of this motive on reactive environmental strategy. These findings furnish several significant academic and practical implications for pursuing corporate sustainable development.

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A comparison of proactive and reactive environmental strategies in green product innovation

Cited by 10 publications

References 0 publications

Fostering green product innovation through green entrepreneurial orientation: The roles of employee green creativity, green role identity, and organizational transactive memory system

Fostering green product innovation through green entrepreneurial orientation: The roles of employee green creativity, green role identity, and organizational transactive memory system

Drivers of Proactive Environmental Strategies: Evidence from the Pharmaceutical Industry of Asian Economies

Strategic motives and performance implications of proactive versus reactive environmental strategies in corporate sustainable development

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