A comparison of online and offline gender and goal directed shopping online

Davis, Robert A.; Lang, Bodo; Diego, Josefino San

doi:10.1016/j.jretconser.2017.02.011

Cited by 37 publications

(26 citation statements)

References 72 publications

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“…In-store characteristics like store layout, employee politeness, decor and music increased the level of consumers shopping experience (Triantafillidou et al, 2017). It was seen that consumers gathered shopping experience from the product reviews available online (Davis et al, 2017). While self-confidence was a personal value for hedonic shoppers on both channels, in-store shoppers felt that they had better control of shopping experience.…”

Section: Discussionmentioning

confidence: 99%

Online or in-store: unravelling consumer’s channel choice motives

Haridasan

Fernando

2018

JRIM

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Purpose The purpose of this study is to compare online and in-store shoppers motivations based on product type. Design/methodology/approach Means-end approach was used to extract motivational factors that drive shoppers channel choice for hedonic and utilitarian products. A total of 100 respondents were interviewed using laddering technique. Hierarchical virtual maps were constructed to determine values associated with attributes and consequences identified by the consumer. Findings Shopping motivations differed for online and in-store shoppers based on product type. Variety, value for money and delivery were important attributes for online shoppers. In-store shoppers looked for social interaction and personalized attention. Convenience, affordability and gratification were unique online consequences, while nostalgia and loyalty benefits were specific to in-store hedonic purchases. Self-confidence, availability of wider choices and in-store shopping experience were the values sought for hedonic products. Control of shopping experience was the desired value for utilitarian purchases irrespective of channels. Research limitations/implications This study contributes to shopping motivation research by comparing motives of online and in-store shoppers for hedonic and utilitarian products. Practical implications Retailers need to enhance online trust and strengthen in-store customer service for hedonic products. They should also work on the online delivery capabilities and in-store personalized services for utilitarian purchases. Originality/value Prior research on deconstructing channel choice motivations based on product type is sparse. This paper uses hierarchy of means-end elements to illustrate attributes and consequences that drive consumer motives and values.

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Section: Discussionmentioning

confidence: 99%

Online or in-store: unravelling consumer’s channel choice motives

Haridasan

Fernando

2018

JRIM

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“…limiting physical contact (frequency and proximity) between people to reduce the risk of spread of a disease (CDC, 2020b). However, this comes with an adjustment of the population to new behavior with all of its consequences (Davis et al , 2017; Kim et al , 2008; Lee and Lee, 2020).…”

Section: Pandemics Disasters and Crisesmentioning

confidence: 99%

Equilibrating resources and challenges during crises: a framework for service ecosystem well-being

Finsterwalder

Kuppelwieser

2020

JOSM

117

162

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PurposeThis article explores the impact of crises, such as the coronavirus pandemic, on service industries, service customers, and the service research community. It contextualizes pandemics in the realm of disasters and crises, and how they influence actors' well-being across the different levels of the service ecosystem. The paper introduces a resources–challenges equilibrium (RCE) framework across system levels to facilitate service ecosystem well-being and outlines a research agenda for service scholars.Design/methodology/approachLiterature on disasters, crises, service and well-being is synthesized to embed the COVID-19 pandemic in these bodies of work. The material is then distilled to introduce the novel RCE framework for service ecosystems, and points of departure for researchers are developed.FindingsA service ecosystems view of well-being co-creation entails a dynamic interplay of actors' challenges faced and resource pools available at the different system levels.Research limitations/implicationsService scholars are called to action to conduct timely and relevant research on pandemics and other crises, that affect service industry, service customers, and society at large. This conceptual paper focuses on service industries and service research and therefore excludes other industries and research domains.Practical implicationsManagers of service businesses as well as heads of governmental agencies and policy makers require an understanding of the interdependence of the different system levels and the challenges faced versus the resources available to each individual actor as well as to communities and organizations.Social implicationsDisasters can change the social as well as the service-related fabric of society and industry. New behaviors have to be learned and new processes put in place for society to maintain well-being and for service industry's survival.Originality/valueThis paper fuses the coronavirus pandemic with service and well-being research, introduces a resources-challenges equilibrium framework for service ecosystem well-being and outlines a research agenda.

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“…For instance, cost-saving and convenience oriented motivations drive shoppers to shop online, whereas socialisation and immediacy drive shoppers to visit physical stores (Boardman and McCormick, 2018). Previous research has demonstrated the influence of shopping motivation on different shopping channel settings, such as physical store (Yim et al, 2014;Rohm and Swaminathan, 2004), online (Davis et al, 2017;Ganesh et al, 2010), and mobile (Khajehzadeh et al, 2014;Yang and Kim, 2012). However, shoppers can seek value by combining the use of different shopping channels in a shopping trip as well.…”

Section: Shopping Motivationmentioning

confidence: 99%

Understanding the webrooming phenomenon

2019

IJRDM

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Purpose The purpose of this paper is to propose and empirically test a model encompassing antecedents of webrooming, an emerging shopping behaviour in omnichannel retailing. This study delineates the impacts of shopping motivation, perceived channel-related benefits and costs on webrooming intention. Design/methodology/approach A questionnaire-based survey was conducted using a purposive sampling technique. A total of 300 responses were collected, and data were analysed using Partial Least Square Structural Equation Modelling. Findings Shopping motivation, such as efficiency shopping and bargain hunting, negatively influenced webrooming intention. Immediate possession positively influenced webrooming intention. With regard to perceived costs of webrooming, purchase effort and expected price loss negatively influenced webrooming intention. An additional exploratory analysis uncovered the moderating role of efficiency shopping. Originality/value This study provides empirical evidence for the antecedents of webrooming intention and expands the understanding of this emerging yet largely unexplored cross-channel behaviour.

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A comparison of online and offline gender and goal directed shopping online

Cited by 37 publications

References 72 publications

Online or in-store: unravelling consumer’s channel choice motives

Online or in-store: unravelling consumer’s channel choice motives

Equilibrating resources and challenges during crises: a framework for service ecosystem well-being

Understanding the webrooming phenomenon

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